Innocence is what makes children truly special. However, innocence is often lost as they grow older. Celebrating this honesty and purity, Nickelodeon India launched #KhulkeBolo on Children’s Day, encouraging kids to be themselves and speak […]
Videos
AN ENDEARING APPEAL FOR THE BLIND THROUGH THE EYES OF A DOG BY SCARECROW
The second film for the Eye Bank Association of India (EBAI), created by Scarecrow, was titled ‘Dog’. The film aimed to encourage people to donate their eyes to those living with visual impairments. Dog, the […]
WHEN AMBUJA CEMENT AND SCARECROW JOINED HANDS TO INSPIRE THE NATION
The 72nd Republic Day arrived at a moment when the world and the nation were slowly coming out of the difficult effects of the pandemic. We created a film for Ambuja Cement that aimed to […]
SCARECROW LAUNCHES HEARTWARMING GATHIYA FILMS FOR GOPAL SNACKS
Gopal Snacks Limited, one of India’s leading makers of ethnic and western snacks, has launched a new national campaign created by Scarecrow M&C Saatchi. The company is widely known for its signature product, Bhavnagari Gathiya, […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]
SCARECROW’S CREATIVE TWIST TURNS RAAVAN INTO A GOOD SAMARITAN FOR POLICY BAZAAR
In 2021, Policybazaar.com, the online portal operated by Policybazaar Insurance Broking Private Limited, released its new digital film centred on the message that good always triumphs. The film reinforced the traditional Dussehra theme of the […]
SCARECROW AND RELIANCE JEWELS PAY TRIBUTE TO BENGAL WITH THE SWARN BANGA COLLECTION
Swarn Banga, a campaign by Scarecrow, carried forward Reliance Jewels’ legacy of creating jewellery that mirrors India’s history and captures the essence of Bengal’s culture and artistic heritage. For the Bengal-inspired collection, our team focused […]
SCARECROW AND SWARAJ TRACTORS HELP FARMERS MEET THEIR TARGETS BY LAUNCHING THE SWARAJ TARGET
On 2nd June 2023, Swaraj Tractors launched its new Compact Light Weight tractor range called Swaraj Target in Mumbai. The new range was designed to set a benchmark in the Compact Light Weight tractor category […]
SCARECROW LEADS CREATIVE DEVELOPMENT FOR KHIMJI’S BRAND TRANSFORMATION TO ARNIKA
Khimji Dayabhai Co., one of India’s oldest jewellery houses, partnered with us to create a new brand identity, Arnika. Founded in 1914, the company began as the royal jeweller to Maharani Takatkumari of Mayurbhanj and […]
SCARECROW EXECUTED AM/NS INDIA’S FIRST-EVER FILM FOR THE KALASH PREMIUM COLOURED COATED STEEL RANGE
AM/NS India, a joint venture between Arcelor Mittal and Nippon Steel, launched its first consumer product, Kalash premium coloured coated steel. Kalash was the first of its kind in the industry. It included many technical […]
FROM SUNRISE TO SOARING EAGLES, SCARECROW CAPTURES THE MAGIC OF HUES OF SKY FOR BRAMHACORP
BramhaCorp, one of Pune’s leading real estate brands, is known for creating lifestyle landmarks. Be it residential or commercial development, the brand has something distinct to offer its patrons. One of its most iconic projects […]
SCARECROW DEPICTS RAJNIGANDHA’S PRODUCTION PROCESS THROUGH VISUAL STORYTELLING
Rajnigandha, a brand from the Dharampal Satyapal Group (DS Group), released a new television commercial that showcased the process of making its signature mouth freshener. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the […]
SCARECROW REVIVES MOM WITH A HEARTFELT MOTHER’S DAY MESSAGE
MOM (Method Of Madness) was a sustained initiative started in 2012 by Scarecrow M&C Saatchi to give back to the industry and inspire young minds. It was an ongoing attempt to bridge the gap between […]
SCARECROW CRACKS ‘RADIO CITY KE PATAKHE’
In line with the Supreme Court’s ban on firecrackers due to their environmental harm, Radio City, long considered a cultural heartbeat of city festivities, offered an innovative alternative. Their national on-air campaign allowed cracker-lovers to […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]