In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
Category: Campaigns
SCARECROW NARRATES THE UTKALA STORY FOR RELIANCE JEWELS
Reliance Jewels’ festive collection “Utkala – Where Beauty Rises” drew inspiration from Odisha’s rich art and architectural heritage. It was an ode to a land where not only the sun, but beauty itself rose every […]
SCARECROW BRINGS ALIVE A REAL STORY OF A REAL CRICKET FAN FOR SONY SPORTS
In 2019, Sony Pictures Sports Network launched a campaign titled ‘Love for Cricket Knows No Boundaries’, which narrated the story of a passionate cricket fan. Conceptualised by Scarecrow, the film was inspired by the true […]
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
SCARECROW PROMOTES BRAMHACORP’S OFFICE SPACES THROUGH A FUNNY FILM
BramhaCorp Business Park is a commercial real estate development offering boutique office spaces in New Kalyani Nagar, Pune. Designed to meet the aspirations of new-age entrepreneurs and emerging business leaders, the project integrates modern architecture […]
SCARECROW SHOWS WHAT MAKES NCSM THE TORCHBEARER OF SCIENCE IN INDIA
The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, stands as the world’s largest network of science museums and centres. With a legacy that began in […]
Scarecrow launches Alcon’s iconic 16 hour comfort contact lens
Alcon has launched its new daily disposable contact lenses called Precision1, made for all-day comfort. To support the launch, a new campaign titled ‘Switch to Precision1’ went live on April 29, 2025. The campaign has […]
Scarecrow takes the pressure off Varuna Pumps
Varuna Pumps, the pioneering pump brand with over 90 years of legacy, wanted to show how they have been helping Indian farmers for decades. We created empathetic communication of ‘PAANI KA PRESSURE HUM LETE HAI. […]
SCARECROW HELPS RELIANCE JEWELS EXUDE DIVINITY THROUGH THE TIRUPATI COLLECTION
For Akshaya Tritiya 2025, Reliance Jewels launched the Tirupati Collection – a jewellery line inspired by the sacred beauty and spiritual grace of Tirumala. Created as a tribute to tradition, devotion, and divine blessings, this […]
SCARECROW REIMAGINED SWEAT FOR HE DEODORANTS
In a personal care market where most deodorant brands aim to eliminate or hide sweat, Scarecrow took an audacious detour for HE Deodorants. The campaign flips the narrative, positioning sweat not as a problem but […]
SCARECROW HONOURS INDIA’S LEADING WOMEN ARTISTS ON WOMEN’S DAY
On Saturday, March 8th, we transformed our office into a beautiful art gallery. Being from the creative industry, we wanted to celebrate Women’s Day by showcasing the incredible work of women artists from our country. […]
SCARECROW BROUGHT ALIVE THE HERITAGE OF ODISHA THROUGH AN EXQUISITE LOGO FOR THE UTKALA COLLECTION BY RELIANCE JEWELS
In 2020, Reliance Jewels wanted to launch Utkala, a special jewellery collection inspired by the land where the sun and beauty rise, Odisha. This collection reflects the rich artistic heritage of Odisha. To bring this […]
THE TIME WHEN SCARECROW HELPED TOURISM AUSTRALIA TO PROMOTE THE WOMEN’S T20 WORLD CUP AND INCREASE TOURISM
In 2020, Australia hosted two major sporting events, the Women’s and Men’s ICC T20 Cricket World Cup. While the on-field action was electrifying, the off-field excitement was just as remarkable. To capitalise on this, Tourism […]
SCARECROW CREATES THE QUEEN IN YOU FOR RELIANCE JEWELS
Reliance Jewels, one of India’s most trusted jewellery brands, launched its new “Vivaham Collection,” a beautiful range of wedding jewellery designed to make every bride feel like a queen on her special day. The campaign, […]
SCARECROW HELPS RELIANCE JEWELS TO REKINDLE THE SPIRIT OF ‘THOUGHTFUL GIFTING’
In a world where our days are shaped by the ease of clicks and rapid decisions, jewelry serves as a timeless reminder of emotions that are cherished forever. Scarecrow captured this insight and created a […]