In line with the Supreme Court’s ban on firecrackers due to their environmental harm, Radio City, long considered a cultural heartbeat of city festivities, offered an innovative alternative. Their national on-air campaign allowed cracker-lovers to […]
Category: Campaigns
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
SCARECROW POWERS BRAMHACORP’S SUN VALLEY CAMPAIGN, FEATURING KAREENA KAPOOR KHAN
BramhaCorp, one of Pune’s most trusted and pioneering real estate developers, launched one of its premium residential projects, Sun Valley, nestled in the fast-growing suburb of Bavdhan, Pune. Designed to harmonise modern living with mindful […]
SCARECROW AND RELIANCE JEWELS CELEBRATE THANJAVUR’S TIMELESS ART
On the auspicious occasion of Akshaya Tritiya in 2023, Reliance Jewels, in collaboration with Scarecrow, launched a tribute to Thanjavur, the mystical kingdom and cultural capital celebrated for its divine artistry and majestic Dravidian architecture. […]
SCARECROW’S RAINBOW TWIST – A COLOURFUL BET ON CAR INSURANCE FOR POLICY BAZAAR
In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
SCARECROW NARRATES THE UTKALA STORY FOR RELIANCE JEWELS
Reliance Jewels’ festive collection “Utkala – Where Beauty Rises” drew inspiration from Odisha’s rich art and architectural heritage. It was an ode to a land where not only the sun, but beauty itself rose every […]
SCARECROW BRINGS ALIVE A REAL STORY OF A REAL CRICKET FAN FOR SONY SPORTS
In 2019, Sony Pictures Sports Network launched a campaign titled ‘Love for Cricket Knows No Boundaries’, which narrated the story of a passionate cricket fan. Conceptualised by Scarecrow, the film was inspired by the true […]
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
SCARECROW PROMOTES BRAMHACORP’S OFFICE SPACES THROUGH A FUNNY FILM
BramhaCorp Business Park is a commercial real estate development offering boutique office spaces in New Kalyani Nagar, Pune. Designed to meet the aspirations of new-age entrepreneurs and emerging business leaders, the project integrates modern architecture […]
SCARECROW SHOWS WHAT MAKES NCSM THE TORCHBEARER OF SCIENCE IN INDIA
The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, stands as the world’s largest network of science museums and centres. With a legacy that began in […]
Scarecrow launches Alcon’s iconic 16 hour comfort contact lens
Alcon has launched its new daily disposable contact lenses called Precision1, made for all-day comfort. To support the launch, a new campaign titled ‘Switch to Precision1’ went live on April 29, 2025. The campaign has […]
Scarecrow takes the pressure off Varuna Pumps
Varuna Pumps, the pioneering pump brand with over 90 years of legacy, wanted to show how they have been helping Indian farmers for decades. We created empathetic communication of ‘PAANI KA PRESSURE HUM LETE HAI. […]
SCARECROW HELPS RELIANCE JEWELS EXUDE DIVINITY THROUGH THE TIRUPATI COLLECTION
For Akshaya Tritiya 2025, Reliance Jewels launched the Tirupati Collection – a jewellery line inspired by the sacred beauty and spiritual grace of Tirumala. Created as a tribute to tradition, devotion, and divine blessings, this […]
SCARECROW REIMAGINED SWEAT FOR HE DEODORANTS
In a personal care market where most deodorant brands aim to eliminate or hide sweat, Scarecrow took an audacious detour for HE Deodorants. The campaign flips the narrative, positioning sweat not as a problem but […]
SCARECROW HONOURS INDIA’S LEADING WOMEN ARTISTS ON WOMEN’S DAY
On Saturday, March 8th, we transformed our office into a beautiful art gallery. Being from the creative industry, we wanted to celebrate Women’s Day by showcasing the incredible work of women artists from our country. […]