Conceptualised and executed for the Reliance Jewels Dream Diamond Sale, this campaign captures a universal truth: women love diamonds. However, the emotions behind gifting them make diamonds truly special. By showcasing heartfelt moments between husbands […]
Scarecrow made people FLAUNT their style through the Rupa Campaign
Rupa Innerwear launched a new campaign to promote its range of Hunk vests. The campaign was created by Scarecrow. It focused on highlighting stylish, colourful vest designs. It was released in cinemas and on television […]
Scarecrow uses AI to translate the Scent of Prosperity for ARNIKA
Last year, Scarecrow launched ARNIKA, a thoughtful evolution of the 90-year-old Khimji Dayabhai Co. Group. And now, it’s already making waves with an AI-generated film. ARNIKA was envisioned as a modern extension of this legacy, […]
A Home Built for the Future: Edmont by Ashwin Sheth in Kandivali West
When purchasing a home, most people focus on the present—its features, location, and immediate benefits. But have you ever asked yourself: “Will my home still meet my needs 3 years from now?” At Edmont by […]
Scarecrow M&C Saatchi Unveils ‘Champion ka Syllabus’ for Sportz Village
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but […]
SCARECROW USED A SUPERHERO WITH A DOSE OF HUMOUR TO DRIVE QUIKR’S MESSAGE
Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and […]
Sportz Village’s New Campaign Celebrates the Inspiring Journey of Dileep, a Cricketing Misfit
Sportz Village, India’s leading school sports organisation, has launched a heartwarming campaign that strikes a chord with every underdog. Titled Dileep, the Cricketing Misfit, this campaign follows the success of their previous initiative, The Syllabus […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
SCARECROW REVEALED THE TRUTH ABOUT CANCER IN THE RELIGARE SUPER MEDICLAIM CAMPAIGN
Some briefs ask you to make people feel good. Others ask you to make people face an important truth. The Religare Health Insurance Super Mediclaim campaign was the second kind. In 2019, Scarecrow partnered with […]
SCARECROW ADDED THE COLOURS OF GROWTH TO HIL’S ROOFING SUCCESS
HIL, a flagship company of the CK Birla Group, celebrated the colourful journey of progress through its campaign for Charminar coloured roofing sheets. The roofing solutions brand launched the campaign titled ‘Tarakki Ke Pakke Rang’. […]
FROM CITY STREETS TO SPORTING FEATS, SCARECROW AND MUMBAI GAMES GOT MUMBAIKARS MOVING
Mumbai Games was a unique concept pioneered by Sportzconsult. It encouraged Mumbaikars to step out of their homes and rediscover the joy of playing sports. The governing council included respected sports personalities such as Gopi […]
WHEN SCARECROW MADE THE INDIANS VIEWERS STAY AWAKE DURING THE UEFA CHAMPIONS LEAGUE
Broadcast & Tournament Coverage Matches featuring the world’s best football players from premier clubs across top European leagues were telecast on the Sony Ten 2 channels. As the official broadcaster, Sony Pictures Sports Network (SPSN) […]
SCARECROW CHAMPIONED AXIS MY INDIA’S MISSION TO ENGAGE THE YOUTH IN THE JOURNEY OF NATION-BUILDING
Campaign LaunchConsumer data intelligence company Axis My India launched its digital campaign, ‘Mission India’, with the objective of inspiring and engaging young talent to join its larger purpose of improving the lives of 25 crore […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]
SCARECROW HAD REIMAGINED FATHER’S DAY WITH THE ‘DAD-STACHE’ CAMPAIGN FOR ADHIRAJ CONSTRUCTION
Who knew ‘Dad-Stache’ could spark so much nostalgia?Father’s Day campaigns usually follow a familiar script. Heartfelt speeches, emotional background scores, and teary-eyed hugs. But every once in a while, a film chooses to whisper instead […]