Author: admin
IPICOL appoints scarecrow to promote industrial investments IN ODISHA.
Scarecrow has been awarded the prestigious mandate to handle the advertising duties of ‘IPICOL’ for a period of 2 years. IPICOL stands for Industrial Promotion and Investment Corporation of Odisha. Dentsu was the other agency […]
WHO IS PIYUSH PANDEY? – MANISH ASKED THE CLASS FULL OF ADVERTISING STUDENTS. 90% OF THEM STARTED LOOKING HIM UP ON WIKIPEDIA!
This really happened. And it’s a huge problem. The generation of students entering advertising have little idea about the legends of the industry. Even more worrying is, many of them have no idea about what […]
ECONOMIC TIMES & BRAND EQUITY PAY TRIBUTE TO HANES’ SUHAAG RAAT TVC, A MASTERPIECE CRAFTED BY the FOUNDERS OF SCARECROW.
In the competitive realm of advertising, where creativity is the currency, Hanes took a bold leap into uncharted territories with its groundbreaking Suhaag Raat commercial. This avant-garde masterpiece was not merely a product promotion; it […]
HOW WE CREATED A SUCCESSFUL REAL ESTATE LAUNCH CAMPAIGN USING POSTCARD ART.
The launch of Spenta Corporation’s tower, Stardeous in Byculla has been a huge success. The background is – Spenta had launched an art-deco tower containing neo-classical designer homes. They approached Scarecrow to create an impactful […]
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]
IF THOSE CANNES ORGANISERS SEE THIS, THEY MIGHT INTRODUCE A NEW AWARDS CATEGORY – ‘BEST PRODUCT WINDOW OF THE YEAR.’
India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes the painstaking efforts that go into sourcing the choicest of ingredients and creating an exquisite master blend of matchless quality. The […]
Our RANNKAAR CAMPAIGN HAS ALREADY WON THE HEARTS OF CONSUMERS. NOW FOR THE TOUGHER PART, WINNING THE HEARTS OF THE EFFIES JURY!
Reliance Jewels has rolled out a collection to honour the craftsmanship, landscape and intricacies, of the Rann of Kutch salt marsh in Gujarat, India. A film has been rolled out for the collection which captures […]
OPTIMISATION KA PHAL MEETHA HOTA HAI!
Request a quote. Period.
OUR SONY SPORTS CRICKET CAMPAIGN IS FULL OF UNEXPECTED TWISTS. FOR STARTERS, Pankaj Tripathi IS NOT CHEWING PAAN OR PLAYING A DESI GANGSTER.
Yes, this campaign is packed with plot twists (Think Abbas Mastan) Has an arresting soundtrack (Think Sergio Leone) And is epic (Think Rajamouli) It has a casting couple more sensational than Saifeena, Vicktrina or DeepVeer! […]
13 ways to make GOOGLE GO ‘SENTI’ OVER YOUR CONTENT
The days of 10 blue links on the page 1 are long over. The page 1 of Google search results now shows a bewildering array of results. Let’s look at some of them. Here are […]
WE STARTED LOOKING FOR EMPLOYEES. WE ENDED UP LOOKING FOR SOLDIERS FOR MISSION INDIA!
What started out as a recruitment ad for Axis My India turned out to be something much bigger! It transformed into a josh, a junoon and a mission to serve India! The campaign aims to […]
EVERYONE KNOWS SCARECROW. BUT JUST IN CASE…
A client said – Yaar PPT mat dikhao! Point taken! We have prepared our creds in a video form. Have a dekko.
SEO GYAN: HOW TO USE EXPIRED DOMAINS
What are expired domains? Well, if someone else has owned the domain name before you and didn’t renew it, it’s called an expired domain. The reasoning behind is that it will still have all of […]