A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]
India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes the painstaking efforts that go into sourcing the choicest of ingredients and creating an exquisite master blend of matchless quality. The […]
Reliance Jewels has rolled out a collection to honour the craftsmanship, landscape and intricacies, of the Rann of Kutch salt marsh in Gujarat, India. A film has been rolled out for the collection which captures […]
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Yes, this campaign is packed with plot twists (Think Abbas Mastan) Has an arresting soundtrack (Think Sergio Leone) And is epic (Think Rajamouli) It has a casting couple more sensational than Saifeena, Vicktrina or DeepVeer! […]
Whoever thought that technology will become the creative person’s greatest ally! Thanks to blockchain, NFTs let creators easily mint and copyright their work, listing it for sale on open marketplaces. All of these transactions are […]
The days of 10 blue links on the page 1 are long over. The page 1 of Google search results now shows a bewildering array of results. Let’s look at some of them. Here are […]
What started out as a recruitment ad for Axis My India turned out to be something much bigger! It transformed into a josh, a junoon and a mission to serve India! The campaign aims to […]
A client said – Yaar PPT mat dikhao! Point taken! We have prepared our creds in a video form. Have a dekko.
What are expired domains? Well, if someone else has owned the domain name before you and didn’t renew it, it’s called an expired domain. The reasoning behind is that it will still have all of […]
The legendary Neil French once said, “The first rule of humour in advertising. Be funny!” When Yatra.com approached us to create branded content that would engage audiences, we were like – How can we do […]
Dec 12 is an important day for every social media agency in the country. After all, it’s the birthday of Indian cinema’s greatest superstar, Rajinikanth. We brainstormed about how to leverage this moment-marketing opportunity for […]
People often ask us where they can see all the TVCs and films we have done. Just visit our Youtube channel. It has stories that’ll make move you.. Be it the Violinist from Policybazar or […]
You need three Bs to become an entrepreneur. Balls. (We grew up with them!) Bucks. (We had this covered too, thanks to Vivek Suchanti) Believers. (People who are willing to give you a chance). Had […]