A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
Category: Cool stuff
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]
OUR SONY SPORTS CRICKET CAMPAIGN IS FULL OF UNEXPECTED TWISTS. FOR STARTERS, Pankaj Tripathi IS NOT CHEWING PAAN OR PLAYING A DESI GANGSTER.
Yes, this campaign is packed with plot twists (Think Abbas Mastan) Has an arresting soundtrack (Think Sergio Leone) And is epic (Think Rajamouli) It has a casting couple more sensational than Saifeena, Vicktrina or DeepVeer! […]
WHY NFT IS A CREATIVE PERSON’S BEST FRIEND
Whoever thought that technology will become the creative person’s greatest ally! Thanks to blockchain, NFTs let creators easily mint and copyright their work, listing it for sale on open marketplaces. All of these transactions are […]
EVERYONE KNOWS SCARECROW. BUT JUST IN CASE…
A client said – Yaar PPT mat dikhao! Point taken! We have prepared our creds in a video form. Have a dekko.
our first ever NEW BIZ win!
You need three Bs to become an entrepreneur. Balls. (We grew up with them!) Bucks. (We had this covered too, thanks to Vivek Suchanti) Believers. (People who are willing to give you a chance). Had […]
Quotes WE LOVE: It took me 4 years to paint like Raphael but a lifetime to paint like a child – Pablo Picasso
Let’s study Pablo Picasso’s bulls – something that once seen, cannot be forgotten. The Bull is a series of 11 lithographs created around Christmas in 1945. He started from flesh and bones – an image of a bull, […]
LIFE IS TOO SHORT TO WORK IN AN UGLY OFFICE
Take a short tour of the Scarecrow M&C Saatchi office at Ballard Estate, South Mumbai. Featured in French design magazines and shoots, enjoy! .
QUIKR. LIVING FOODZ. CAPITAL FIRST. &Pictures. DANONE B’LUE. SCARECROW. 6 brands we built from scratch.
Scarecrow was born in 2010. We always looked at ourselves as a challenger brand. Our strengths were creativity, passion and a capacity to work hard. Soon enough, we realised that there were takers for what […]
QUOTES WE LOVE:
always remember that a very good sardine is always preferable to A not that good lobster.Ferran Adria
ANY FOOL CAN MAKE YOU CRY. BUT TO MAKE PEOPLE LAUGH, THAT’S TOUGH! WE KNOW WHAT YOU MEANT, MR. CHAPLIN!
Comedy is hard. It’s lot of hard work and timing and crafting and rehearsals. At Scarecrow, we know how to make people laugh. We are the funny guys of advertising. Humour build brands and here […]
SO, What EXACTLY is the connection between Gajraj Rao, Raghu Bhat, Manish Bhatt and KAUN BANEGA KARODPATI?
Life is all about relationships. Helping each other and supporting each other. And it all comes together beautifully in the end, like this video shows!