Yes, this campaign is packed with plot twists (Think Abbas Mastan)
Has an arresting soundtrack (Think Sergio Leone)
And is epic (Think Rajamouli)
It has a casting couple more sensational than Saifeena, Vicktrina or DeepVeer!
Pankaj Kapoor and Smriti Mandhana!!
And the track is pure dope!
Enjoy the first film of the three ad campaign.
“We have taken a clutter-breaking approach and used a leading woman cricketer to promote men’s cricket in a first of its kind campaign. Smriti Mandhana, the opening batter for Team India was a perfect choice to front our campaign, ‘Non-Stop cricket on Sony Sports Network’ and the films showcase and cement our position as the best destination for year-round quality cricketing action. With over 1800 hours of LIVE cricket, our fans will get to watch exciting matches that include India Men’s and Women’s cricket series, International T20 leagues and more.”– Rajesh Kaul, Chief Revenue Officer, Distribution and Head, Sony Sports
“I am delighted to be a part of such an inclusive campaign by Sony Sports Network where Bollywood meets Cricket in an innovative manner. The campaign takes a clutter-breaking route with Smriti Mandhana, one of India’s top cricketers, promoting Men’s cricket among others from the non-stop cricket roster on their network.”– Pankaj Tripathi
“I am really excited to be a part of the ‘Non-Stop cricket on Sony Sports Network’ campaign. The messaging is not only innovative but also progressive. It is a great association, and I am really looking forward to the cricketing season on Sony Sports Network.”– Smriti Mandhana