In line with the Supreme Court’s ban on firecrackers due to their environmental harm, Radio City, long considered a cultural heartbeat of city festivities, offered an innovative alternative. Their national on-air campaign allowed cracker-lovers to […]

Varuna Pumps, the pioneering pump brand with over 90 years of legacy, wanted to show how they have been helping Indian farmers for decades.  We created empathetic communication of ‘PAANI KA PRESSURE HUM LETE HAI. […]

When Emami’s Zandu Kesari Jivan needed a new face for its Ayurvedic health tonic campaign, Scarecrow M&C Saatchi skipped the obvious playbook. No stock-image family, no actor in a lab coat reciting “energy and vitality” […]

Scarecrow created a memorable umbrella brand campaign for Anchor Panasonic by casting Boman Irani in a humorous television commercial that aimed to connect with younger audiences while reinforcing the brand’s legacy. The TVC featured a […]

Quikr’s missed-call feature was a small, almost invisible convenience let users connect to a listing for free, with one call. Most brands would have explained it in a flat thirty-second demo. Scarecrow M&C Saatchi turned […]

Rupa Innerwear launched a new campaign to promote its range of Hunk vests. The campaign was created by Scarecrow. It focused on highlighting stylish, colourful vest designs. It was released in cinemas and on television […]

Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and […]

The second film for the Eye Bank Association of India (EBAI), created by Scarecrow, was titled ‘Dog’. The film aimed to encourage people to donate their eyes to those living with visual impairments. Dog, the […]