German food company Dr. Oetker had big plans for India. They acquired Fun Foods in 2008 as part of its acquisition strategy. The next task was to create a marketing campaign that will place Fun […]
Category: Campaigns
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
How Scarecrow M&C Saatchi Used Smriti Mandhana’s Story to Sell AirOptix Hydraglyde
Contact lenses are a hard product to dramatize the lens sits invisibly on the eye, with no obvious moment to show off. Alcon’s premium lens, AirOptix Hydraglyde, could have leaned on the usual playbook: a […]
OUR SONY SPORTS CRICKET CAMPAIGN IS FULL OF UNEXPECTED TWISTS. FOR STARTERS, Pankaj Tripathi IS NOT CHEWING PAAN OR PLAYING A DESI GANGSTER.
Yes, this campaign is packed with plot twists (Think Abbas Mastan) Has an arresting soundtrack (Think Sergio Leone) And is epic (Think Rajamouli) It has a casting couple more sensational than Saifeena, Vicktrina or DeepVeer! […]
Our RANNKAAR CAMPAIGN HAS ALREADY WON THE HEARTS OF CONSUMERS. NOW FOR THE TOUGHER PART, WINNING THE HEARTS OF THE EFFIES JURY!
Reliance Jewels has rolled out a collection to honour the craftsmanship, landscape and intricacies, of the Rann of Kutch salt marsh in Gujarat, India. A film has been rolled out for the collection which captures […]
WE STARTED LOOKING FOR EMPLOYEES. WE ENDED UP LOOKING FOR SOLDIERS FOR MISSION INDIA!
What started out as a recruitment ad for Axis My India turned out to be something much bigger! It transformed into a josh, a junoon and a mission to serve India! The campaign aims to […]
Every Mile Has a Story: An Inspiring Marathon Film by Scarecrow M&C Saatchi with Mumbai Police
Scarecrow M&C Saatchi has created an inspiring digital film with the police force for Future Generali India Insurance Company Limited (FGII), encouraging citizens to embrace fitness through the Navi Mumbai Half Marathon. As the sponsor […]
WE CREATED TEFLON’s FIRST EVER TVC FOR INDIA. NOW THAT’S ANOTHER FIRST.
Teflon is to surface coatings what Lewis Hamilton is to F1. It is omnipresent and is everywhere, on cooking pans, on needles (to reduce pain) and is being considered by NASA for a coating for […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
OUR YOUTUBE CHANNEL. STARRING AMITABH BACHCHAN, KAREENA, SUNNY LEONE, KATRINA KAIF AND EVEN BETTER, SOME REALLY CUTE DOGS!
People often ask us where they can see all the TVCs and films we have done. Just visit our Youtube channel. It has stories that’ll make move you.. Be it the Violinist from Policybazar or […]
SCARECROW’S RAINBOW TWIST – A COLOURFUL BET ON CAR INSURANCE FOR POLICY BAZAAR
In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
SCARECROW BRINGS ALIVE A REAL STORY OF A REAL CRICKET FAN FOR SONY SPORTS
In 2019, Sony Pictures Sports Network launched a campaign titled ‘Love for Cricket Knows No Boundaries’, which narrated the story of a passionate cricket fan. Conceptualised by Scarecrow, the film was inspired by the true […]
SCARECROW RELAUNCHED EMAMI’S ZANDU SONA CHANDI CHYAWANPRASH WITH THE UNFORGETTABLE BHEEM-STEIN
Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]