Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
Tag: Award-winning creative agency
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]
WHEN AMBUJA CEMENT AND SCARECROW JOINED HANDS TO INSPIRE THE NATION
The 72nd Republic Day arrived at a moment when the world and the nation were slowly coming out of the difficult effects of the pandemic. We created a film for Ambuja Cement that aimed to […]
THE YEAR WHEN SCARECROW AND RUPA FRONTLINE URGED INDIANS TO VOTE
Scarecrow created a TV commercial for Rupa’s flagship brand, Frontline, to encourage higher voter turnout in the country. Through this film, the innerwear major Rupa took its communication beyond product messaging and addressed an important […]
WHEN SCARECROW MADE THE INDIANS VIEWERS STAY AWAKE DURING THE UEFA CHAMPIONS LEAGUE
Broadcast & Tournament Coverage Matches featuring the world’s best football players from premier clubs across top European leagues were telecast on the Sony Ten 2 channels. As the official broadcaster, Sony Pictures Sports Network (SPSN) […]
SCARECROW NARRATES THE UTKALA STORY FOR RELIANCE JEWELS
Reliance Jewels’ festive collection “Utkala – Where Beauty Rises” drew inspiration from Odisha’s rich art and architectural heritage. It was an ode to a land where not only the sun, but beauty itself rose every […]
SCARECROW CHAMPIONED AXIS MY INDIA’S MISSION TO ENGAGE THE YOUTH IN THE JOURNEY OF NATION-BUILDING
Campaign LaunchConsumer data intelligence company Axis My India launched its digital campaign, ‘Mission India’, with the objective of inspiring and engaging young talent to join its larger purpose of improving the lives of 25 crore […]
HOW SCARECROW BROUGHT EVERY MUMBAIKAR’S SUNDAY TO LIFE FOR SUNDAY MID-DAY
Scarecrow and Sunday Mid-Day launched a campaign that offered something for every Mumbaikar. Titled ‘Hey Mumbai, We Have a Sunday for You,’ the campaign was created to reflect the many ways people in Mumbai like […]
SCARECROW AND NICKELODEON EMBRACED THE INNOCENCE OF CHILDREN THROUGH #KHULKEBOLO CAMPAIGN ON CHILDREN’S DAY
Innocence is what makes children truly special. However, innocence is often lost as they grow older. Celebrating this honesty and purity, Nickelodeon India launched #KhulkeBolo on Children’s Day, encouraging kids to be themselves and speak […]
THE TIME WHEN SCARECROW HELPED TOURISM AUSTRALIA TO PROMOTE THE WOMEN’S T20 WORLD CUP AND INCREASE TOURISM
In 2020, Australia hosted two major sporting events, the Women’s and Men’s ICC T20 Cricket World Cup. While the on-field action was electrifying, the off-field excitement was just as remarkable. To capitalise on this, Tourism […]
SCARECROW’S CREATIVE TWIST TURNS RAAVAN INTO A GOOD SAMARITAN FOR POLICY BAZAAR
In 2021, Policybazaar.com, the online portal operated by Policybazaar Insurance Broking Private Limited, released its new digital film centred on the message that good always triumphs. The film reinforced the traditional Dussehra theme of the […]
SCARECROW REVEALED THE TRUTH ABOUT CANCER IN THE RELIGARE SUPER MEDICLAIM CAMPAIGN
Some briefs ask you to make people feel good. Others ask you to make people face an important truth. The Religare Health Insurance Super Mediclaim campaign was the second kind. In 2019, Scarecrow partnered with […]
FROM CITY STREETS TO SPORTING FEATS, SCARECROW AND MUMBAI GAMES GOT MUMBAIKARS MOVING
Mumbai Games was a unique concept pioneered by Sportzconsult. It encouraged Mumbaikars to step out of their homes and rediscover the joy of playing sports. The governing council included respected sports personalities such as Gopi […]