Rajnigandha, a brand from the Dharampal Satyapal Group (DS Group), released a new television commercial that showcased the process of making its signature mouth freshener. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the film focused on how carefully the ingredients were sourced and blended to create the final product.
Conceptualised by Scarecrow, the team used visual storytelling to show the role of artisans, the detailed production process, and the craftsmanship involved in preparing the ingredients. The story connected this process to the tradition and care that have always been part of the product’s identity.
The film clearly showed the dedication behind every step—how each ingredient and process was handled with care to create the perfect experience. The message ‘Yun hi nahin main Rajnigandha ban jaata hun’ reflected the idea that true excellence comes from consistent effort. It was a tribute to DS Group’s long-standing commitment to quality and the skill that made Rajnigandha special.
Rajnigandha has always been an iconic brand. Scarecrow aimed to highlight its heritage and tradition. The product has been a part of Indian culture for generations, and the TVC tried to bring that to life.