Dec 12 is an important day for every social media agency in the country. After all, it’s the birthday of Indian cinema’s greatest superstar, Rajinikanth. We brainstormed about how to leverage this moment-marketing opportunity for […]
Tag: Ad agency
OUR YOUTUBE CHANNEL. STARRING AMITABH BACHCHAN, KAREENA, SUNNY LEONE, KATRINA KAIF AND EVEN BETTER, SOME REALLY CUTE DOGS!
People often ask us where they can see all the TVCs and films we have done. Just visit our Youtube channel. It has stories that’ll make move you.. Be it the Violinist from Policybazar or […]
Quotes WE LOVE: It took me 4 years to paint like Raphael but a lifetime to paint like a child – Pablo Picasso
Let’s study Pablo Picasso’s bulls – something that once seen, cannot be forgotten. The Bull is a series of 11 lithographs created around Christmas in 1945. He started from flesh and bones – an image of a bull, […]
LIFE IS TOO SHORT TO WORK IN AN UGLY OFFICE
Take a short tour of the Scarecrow M&C Saatchi office at Ballard Estate, South Mumbai. Featured in French design magazines and shoots, enjoy! .
NEW CAMPAIGN: Nair Care & Mrunal Thakur join hands to inspire women
Scarecrow M&C Saatchi’s new campaign is for America’s No. 1 Hair Removal brand – NAIR. Featuring fashion icon, Mrunal Thakur and a peppy youth anthem with an empowering message, it’s getting good traction on digital […]
WE CREATED TEFLON’s FIRST EVER TVC FOR INDIA. NOW THAT’S ANOTHER FIRST.
Teflon is to surface coatings what Lewis Hamilton is to F1. It is omnipresent and is everywhere, on cooking pans, on needles (to reduce pain) and is being considered by NASA for a coating for […]
QUIKR. LIVING FOODZ. CAPITAL FIRST. &Pictures. DANONE B’LUE. SCARECROW. 6 brands we built from scratch.
Scarecrow was born in 2010. We always looked at ourselves as a challenger brand. Our strengths were creativity, passion and a capacity to work hard. Soon enough, we realised that there were takers for what […]
QUOTES WE LOVE:
always remember that a very good sardine is always preferable to A not that good lobster.
Ferran Adria
OUR FRESH LOOK CAMPAIGN. FEATURING DISHA PATANI AND BAZ LUHRMANN-STYLE POSTMODERNISM
FreshLook is the coloured cosmetic lens leader in India. It is a power brand of Alcon, the world’s largest eyewear company. The challenge was to find a role for FreshLook in the life of a […]
Thank you Shane warne. for helping us create the most beautiful cricket campaign ever for sony sports
Sony Sports is India’s leading sports broadcaster. It has an impressive bouquet of properties across sports, including cricket. The marketing objective was to create an emotional bond with the cricket fan that goes beyond watching […]
ANY FOOL CAN MAKE YOU CRY. BUT TO MAKE PEOPLE LAUGH, THAT’S TOUGH! WE KNOW WHAT YOU MEANT, MR. CHAPLIN!
Comedy is hard. It’s lot of hard work and timing and crafting and rehearsals. At Scarecrow, we know how to make people laugh. We are the funny guys of advertising. Humour build brands and here […]
SO, What EXACTLY is the connection between Gajraj Rao, Raghu Bhat, Manish Bhatt and KAUN BANEGA KARODPATI?
Life is all about relationships. Helping each other and supporting each other. And it all comes together beautifully in the end, like this video shows!
Our tourism australia campaign. starring kangaroos, giant tortoises and Harsha bhogle.
Australia was the host nation for the ICC T20 World Cups. In a run up to the event, we created a campaign for Tourism Australia called – ‘Experience the game and beyond’. It targeted passionate Indian […]
AN ANTI-SMOKING FILM WITH SUNNY LEONE & ALOK NATH? THANKFULLY, NOBODY ASKED US WHAT WE WERE SMOKING!
It’s one of the biggest viral hits ever. It also happens to be the only time, Scarecrowites turned up for the shoot, 2 hours in advance! The result was Youtube gold. ’11 Minutes’, the anti-smoking […]
How scarecrow placed FUN FOODS MAYONNAISE IN INDIAN KITCHENS. WITH A LITTLE HELP FROM SONALI BENDRE.
German food company Dr. Oetker had big plans for India. They acquired Fun Foods in 2008 as part of its acquisition strategy. The next task was to create a marketing campaign that will place Fun […]