Last year, Scarecrow launched ARNIKA, a thoughtful evolution of the 90-year-old Khimji Dayabhai Co. Group. And now, it’s already making waves with an AI-generated film. ARNIKA was envisioned as a modern extension of this legacy, […]
Tag: Raghu Bhat
SCARECROW USED A SUPERHERO WITH A DOSE OF HUMOUR TO DRIVE QUIKR’S MESSAGE
Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and […]
SCARECROW RELAUNCHED EMAMI’S ZANDU SONA CHANDI CHYAWANPRASH WITH THE UNFORGETTABLE BHEEM-STEIN
Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
SCARECROW REVEALED THE TRUTH ABOUT CANCER IN THE RELIGARE SUPER MEDICLAIM CAMPAIGN
Some briefs ask you to make people feel good. Others ask you to make people face an important truth. The Religare Health Insurance Super Mediclaim campaign was the second kind. In 2019, Scarecrow partnered with […]
SCARECROW ADDED THE COLOURS OF GROWTH TO HIL’S ROOFING SUCCESS
HIL, a flagship company of the CK Birla Group, celebrated the colourful journey of progress through its campaign for Charminar coloured roofing sheets. The roofing solutions brand launched the campaign titled ‘Tarakki Ke Pakke Rang’. […]
FROM CITY STREETS TO SPORTING FEATS, SCARECROW AND MUMBAI GAMES GOT MUMBAIKARS MOVING
Mumbai Games was a unique concept pioneered by Sportzconsult. It encouraged Mumbaikars to step out of their homes and rediscover the joy of playing sports. The governing council included respected sports personalities such as Gopi […]
WHEN SCARECROW MADE THE INDIANS VIEWERS STAY AWAKE DURING THE UEFA CHAMPIONS LEAGUE
Broadcast & Tournament Coverage Matches featuring the world’s best football players from premier clubs across top European leagues were telecast on the Sony Ten 2 channels. As the official broadcaster, Sony Pictures Sports Network (SPSN) […]
SCARECROW CHAMPIONED AXIS MY INDIA’S MISSION TO ENGAGE THE YOUTH IN THE JOURNEY OF NATION-BUILDING
Campaign LaunchConsumer data intelligence company Axis My India launched its digital campaign, ‘Mission India’, with the objective of inspiring and engaging young talent to join its larger purpose of improving the lives of 25 crore […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]
SCARECROW’S COOLEST MOVE IN YOUTH MARKETING WAS CASTING BOMAN IRANI FOR ACHOR PANASONIC
Scarecrow created a memorable umbrella brand campaign for Anchor Panasonic by casting Boman Irani in a humorous television commercial that aimed to connect with younger audiences while reinforcing the brand’s legacy. The TVC featured a […]
BramhaCorp asks “Where do you live?” in its latest brand campaign by Scarecrow
BramhaCorp Ltd., one of Pune’s leading real estate brands, has launched a new corporate campaign created by Scarecrow M&C Saatchi. The campaign uses humour to highlight a simple but powerful human truth: people are naturally […]
HOW SCARECROW BROUGHT EVERY MUMBAIKAR’S SUNDAY TO LIFE FOR SUNDAY MID-DAY
Scarecrow and Sunday Mid-Day launched a campaign that offered something for every Mumbaikar. Titled ‘Hey Mumbai, We Have a Sunday for You,’ the campaign was created to reflect the many ways people in Mumbai like […]
THE YEAR WHEN SCARECROW AND RUPA FRONTLINE URGED INDIANS TO VOTE
Scarecrow created a TV commercial for Rupa’s flagship brand, Frontline, to encourage higher voter turnout in the country. Through this film, the innerwear major Rupa took its communication beyond product messaging and addressed an important […]
SCARECROW AND NICKELODEON EMBRACED THE INNOCENCE OF CHILDREN THROUGH #KHULKEBOLO CAMPAIGN ON CHILDREN’S DAY
Innocence is what makes children truly special. However, innocence is often lost as they grow older. Celebrating this honesty and purity, Nickelodeon India launched #KhulkeBolo on Children’s Day, encouraging kids to be themselves and speak […]