Tommy Hilfiger Travel Gear has unveiled a campaign announcing its association with Lucknow Super Giants as the team’s Official Travel Accessories Partner for IPL 2026.
Conceptualised by Scarecrow M&C Saatchi, the film is built around the thought – Love Your Journey, celebrating everything that happens between one destination and the next.
Featuring LSG players, the campaign captures the energy, camaraderie and spontaneous moments that make travel memorable.
Tommy Hilfiger luggage and backpacks become more than functional accessories; they emerge as stylish companions through the team’s demanding, multi-city season.
The film brings together cricket, movement and the brand’s signature global aesthetic in a youthful, entertaining narrative.