The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, oversees 26 Science Centres across India. Recently, NCSM entrusted Scarecrow with the task of creating a comprehensive […]
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Scarecrow M&C Saatchi Unveils ‘Champion ka Syllabus’ for Sportz Village
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but […]
Scarecrow partners SONY SPORTS FOR “IS BAAR DRUGS KI HAAR” CAMPAIGN
Drug abuse amongst youth is a phenomena that can no longer be denied. Sony Sports was passionate about addressing this issue. The intention was to use sports celebrities as influencers to drive this message. However, […]
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]