Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but […]
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Scarecrow partners SONY SPORTS FOR “IS BAAR DRUGS KI HAAR” CAMPAIGN
Drug abuse amongst youth is a phenomena that can no longer be denied. Sony Sports was passionate about addressing this issue. The intention was to use sports celebrities as influencers to drive this message. However, […]
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]