Tommy Hilfiger Travel Gear has unveiled a campaign announcing its association with Lucknow Super Giants as the team’s Official Travel Accessories Partner for IPL 2026. Conceptualised by Scarecrow M&C Saatchi, the film is built around […]
Category: Latest
ALIA BHATT STARS IN A QUIRKY CAMPAIGN FOR THE LAUNCH OF VICCO VAJRADANTI SAUNF
Vicco Laboratories has launched a new campaign for Vicco Vajradanti Saunf, conceptualised by Scarecrow M&C Saatchi and featuring Alia Bhatt. The film has been directed by noted ad film and Bollywood director, Abhishek Varman. Built […]
Scarecrow M&C Saatchi Unveils ‘Champion ka Syllabus’ for Sportz Village
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but […]
CELEBRATING CREATIVITY: SCARECROW WINS GOLDEN RATIO AWARD 2025
Every now and then, the creative world witnesses a celebration so profound that it honours not only aesthetic brilliance but also the deeper societal contributions of design. The Golden Ratio Awards is one such iconic […]
SCARECROW COMPLETES A MONTH-LONG SHOOT FOR NCSM.
The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, oversees 26 Science Centres across India. Recently, NCSM entrusted Scarecrow with the task of creating a comprehensive […]
Scarecrow partners SONY SPORTS FOR “IS BAAR DRUGS KI HAAR” CAMPAIGN
Drug abuse amongst youth is a phenomena that can no longer be denied. Sony Sports was passionate about addressing this issue. The intention was to use sports celebrities as influencers to drive this message. However, […]
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]