The second film for the Eye Bank Association of India (EBAI), created by Scarecrow, was titled ‘Dog’. The film aimed to encourage people to donate their eyes to those living with visual impairments.
Dog, the film, was inspired by the success of the first campaign. The team wanted to find another strong and emotional story that could touch many people and motivate them to become eye donors, even without spending much on media.
The film was about a young guide dog and his elderly Parsi owner, Feroze. The entire story was narrated from the dog’s point of view. On a Sunday, which was the dog’s day off, he wandered freely through the streets of Mumbai, visited the beach, and enjoyed his independence. Through the visuals and narration, the dog spoke about how free and happy he felt on that day. He also mentioned that on other days, being tied to his master felt difficult and restrictive.
As the story progressed, the dog slowly revealed the deep bond he shared with Feroze. He spoke about how lovingly his master took care of him, which explained why the dog, in return, cared so deeply for his master.
Just as the audience settled into the dog’s carefree Sunday, the story took a turn. The dog interrupted his own outing and said he had to leave because he needed to take Feroze out for a walk. The film then revealed the truth: Feroze was blind, and the dog was his guide. The final voiceover summed up the message simply and powerfully, saying that while the dog could give his master companionship, humans could give someone the gift of sight.
To spread this message further, the agency planned to reach out to celebrities, influencers, opinion leaders, and bloggers on platforms like Twitter, so the film could be shared widely and inspire more people to pledge their eyes.