BramhaCorp Ltd., one of Pune’s leading real estate brands, has launched a new corporate campaign created by Scarecrow M&C Saatchi. The campaign uses humour to highlight a simple but powerful human truth: people are naturally curious about where others live, and they often judge them based on their address.
The film is built on this everyday insight and presents it playfully and ironically. Instead of talking about buildings, amenities, or square footage, the campaign focuses on something more meaningful: the social value of an address and how it shapes the way people are seen. This makes the film relatable, engaging, and different from typical real estate advertising.
The story is set in an office. A woman employee casually asks a recruit, Nilesh, a common question: “Where do you live?” Before Nilesh can answer, his alter ego appears and starts warning him about the possible consequences of revealing his real address, Bablu Nagar. What follows is a humorous and exaggerated internal debate that shows Nilesh’s fear of being judged.
In the end, Nilesh avoids the situation by saying that he lives in “BramhaCorp.” This answer instantly changes how he is perceived and helps him maintain his status in front of his colleague. Through this clever twist, the film underlines the importance of having the right address and what it represents in society.
The campaign stands out because it uses storytelling instead of sales talk. It makes its point without being preachy or obvious. The exaggerated reactions of the alter ego add humour and satire, allowing viewers to either laugh or reflect or do both.
Says Raghu Bhat, Co-founder, Scarecrow M&C Saatchi – ‘The film shows a mirror to society on how it evaluates people. At the same time, it elevates the brand by tapping a genuine insight related to real estate. The hyperbolic outburst by the alter ego – lands as humour or satire depending on the viewer’s perspective.”
Says Dinesh Agrawal, Co-Chairman of BramhaCorp – “This campaign is another step forward in shaping the BramhaCorp brand. It’s rooted in our belief that creativity matters and that our customers are smart enough to enjoy subtle, intelligent storytelling.”