The legendary Neil French once said, “The first rule of humour in advertising. Be funny!”
When Yatra.com approached us to create branded content that would engage audiences, we were like – How can we do funny in a truly unique manner?
All we had to do was crack a unique idea – War of Monuments!
Then came the even easier part – Scripting four webisodes of about 4 minutes duration.
And then, we just met in a coffee shop in Lokhandwala and pitched the idea to some of India’s top comic talents.
Gopal Datt, Aahana Kumra and Sharib Hashmi.
The result was 4 days of stomach-ache induced by laughter during the shoot and some amazing content!
See it for yourself!