The launch of Spenta Corporation’s tower, Stardeous in Byculla has been a huge success.
The background is – Spenta had launched an art-deco tower containing neo-classical designer homes.
They approached Scarecrow to create an impactful campaign.
Since Stardeous is located in South Mumbai, our approach was to look for inspiration in the beautiful environs and amazing architecture of this part of the city.
We did something totally against the grain. Instead of showing the renders of the facade, we went retro and deployed a unique art form – postcard art.
Our artists created a series of 12 designer postcards that could be used as collector’s items!
And we tied this with a powerful brand idea – Old Mumbai Glam!
Said Umesh Dattatray and Uttam Kumar, Creative Directors Scarecrow M&C Saatchi who conceptualised this campaign, “Beyond shaping the narrative through words, we took on the task of visually capturing Mumbai’s essence.”
“So we created a breathtaking illustration campaign featuring the iconic monuments that define the city’s skyline. Each stroke of artistry seamlessly wove Mumbai’s rich heritage with the elegance of Stardeous.”
Through this campaign, Scarecrow Scarecrow M&C Saatchi elevated the marketing of Stardeous beyond conventional boundaries.