In 2019, we created the tagline PERFORM@CHANGE for Varroc Engineering. It represented everything that helped the company grow, being customer-focused, dependable, quick to respond to OEM needs, and always delivering on time and at the right cost.
Today, Varroc has evolved far beyond that. The company no longer just makes components. It creates advanced technology solutions that are smart, safe, and sustainable. These solutions meet changing global standards, new-age customer needs, and regulations, while staying cost-efficient. Varroc now also develops solutions for electric and future-ready vehicles, driven by strong R&D and backed by after-sales support.
To capture this transformation, Varroc asked us to create a new tagline that reflects its larger vision, i.e., to deliver cutting-edge technology at a practical price.
Our team at Scarecrow came up with BRILLIANCE@SCALE. These two words express Varroc’s speed, agility, innovation, and consistent excellence. They highlight the company’s technical leadership, its ability to anticipate change, and its strength in delivering excellence at high volumes. Exactly what global OEMs look for.
The word ‘Brilliance’ sums up the scale, depth, and creativity behind everything Varroc does.
BRILLIANCE@SCALE connects two worlds, innovation and volume. It shows how Varroc achieves high-quality, intelligent engineering not once, but consistently, across markets and geographies.
It speaks to OEMs, employees, and global talent alike. Also, to everyone who believes that the pursuit of brilliance is a continuous journey. For a restless, forward-thinking engineering company like Varroc, it’s the perfect expression of who they are today.