“Flaunt The Chaabi,” an amazing campaign by Scarecrow M&C Saatchi, sets a new benchmark in real estate advertising.
While many real estate ads look similar, Scarecrow M&C Saatchi created a clutter-breaking piece of communication.
BrahmaCorp, a leading real estate brand in Pune, planned to deliver over 2100 possessions to its patrons in six months.
They aimed to announce this through a corporate campaign. But rather than opting for traditional print ads, Scarecrow M&C Saatchi took a different route.
The agency produced a pulsating digital film and an eye-catching out-of-home (OOH) campaign, making a notable impact. T
his fresh approach has not only highlighted BrahmaCorp’s achievement but also distinguished the brand in the competitive real estate market.
Also check out the music video!