Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and selling or introducing ideas like missed calls in the category. This campaign was launched during the India–Australia cricket series to position Quikr as the best place to sell mobile phones.
The film, created by Scarecrow, showed a superhero landing on a rooftop with a worried expression, holding his phone. A cable TV operator, who was fixing an antenna nearby, asked him what was wrong. The superhero complained about his tailor, saying there was not even a single pocket in his costume. He wondered whether he should focus on saving the world or managing his phone. The cable TV operator suggested that he sell the phone on Quikr. Soon, many buyers gathered on the rooftop and started asking for the phone.
Quikr shared that electronics, especially mobile phones, had always been popular on its platform. Young people often upgraded their phones, and selling old ones helped them get better value. The brand had never followed typical advertising rules. Instead, it created ads that connected with local audiences. This approach helped Quikr become a leading player in online classifieds in terms of traffic and listings.
Even though Quikr was not always on air, the need to sell old phones could arise anytime. So, the ad aimed to stay in people’s minds and start conversations. The brand hoped this campaign would increase its share in the mobile category.
Quikr ads usually featured a strong central character, from Bob Biswas to this superhero. This ad used humour to deliver the message. The situation of the superhero not having a pocket for his phone was funny, and the cable TV operator added a relatable, local touch.
Overall, it was a simple ad that clearly showed how people could sell their phones on Quikr and get a good deal. The final scene, where many buyers rushed to buy the phone, highlighted how popular the category was on the platform.