A Scarecrow brainstorm always throws up crazy ideas.
In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally out-of-the box?”
That’s when a young writer pipped – What about El Chapo?
Stunned silence.
But we have a rule in Scarecrow. No idea is to be criticised in a brainstorm.
Go on – A Creative Director said. “Why don’t you write a note on this?”
Well, this is that note!
Are you looking for someone with a little more…edge? Look no further than El Chapo, the notorious Mexican drug lord.
Sure, he might be locked up in a maximum security prison, but that just makes him all the more mysterious and alluring. Just imagine the buzz your brand would get if El Chapo were seen sporting your product in his mugshot. Talk about street cred!
But it’s not just about the shock factor. El Chapo has a certain je ne sais quoi that other celebrities just can’t match. He’s a man of mystery, a master of evasion, and let’s be real, he’s probably not going to flake on your photoshoot like some diva celebrity.
Plus, think about the added security benefits of having El Chapo as your brand ambassador. With his connections to the criminal underworld, he can ensure that your product stays off the black market and stays in the hands of paying customers.
El Chapo also has a huge social media following. Okay, so he might not be able to personally Tweet about your product, but just think about the media attention and press your brand would get by aligning with such a high-profile figure.
El Chapo is a proven leader. He built an empire, after all. Imagine the leadership skills he could bring to your brand and the guidance he could offer to your team.
El Chapo is not afraid to take risks. He’s smuggled tons of illegal drugs into the United States, so a little thing like promoting your product is a walk in the park. He’ll go above and beyond to make sure your brand stands out.
El Chapo has a certain rough-around-the-edges charm that consumers will find irresistible. He’s the ultimate bad boy, and let’s be honest, everyone loves a little bit of danger.
So if you’re looking to shake things up and stand out in a crowded marketplace, El Chapo is the perfect choice for your brand.
Just make sure to brush up on your Spanish, because this ambassador doesn’t speak English.
¡Arriba!
NOTE: None of this ever happened. It was just a creative way to tell marketers to stop signing up celebs mindlessly.