On August 15th, we released a digital film for Policybazar.
It featured an unlikely protagonist – an old violinist who plied his trade on the streets of Kolkata.
Within 24 hours, the film went viral garnering 5000+ shares on Facebook and 1000+ comments on Youtube.
Watch the film here.
Even Mr. Harsh Goenka, Chairman of RPG Enterprises tweeted about the film.
Raghu Bhat, Co-founder, Scarecrow M&C Saatchi said, “We wanted to tell a story that touches the heart. We started by visualizing a unique character – a street musician who is great at his craft and probably used to play at one of the great night clubs of Kolkata but doesn’t have any takers now.”
“However, when he is at his most vulnerable, he discovers that he isn’t alone but has a ‘family’ who steps up to help him. It’s a universal story of unconditional care and inherent human goodness which is relevant to insurance.”
Sharat Dhall, COO, Policybazaar also shared his thoughts on the film.