Scarecrow was born in 2010. We always looked at ourselves as a challenger brand. Our strengths were creativity, passion and a capacity to work hard. Soon enough, we realised that there were takers for what […]
Tag: Raghu Bhat
SCARECROW RELAUNCHED EMAMI’S ZANDU SONA CHANDI CHYAWANPRASH WITH THE UNFORGETTABLE BHEEM-STEIN
Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
SCARECROW USED A SUPERHERO WITH A DOSE OF HUMOUR TO DRIVE QUIKR’S MESSAGE
Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and […]
AN ENDEARING APPEAL FOR THE BLIND THROUGH THE EYES OF A DOG BY SCARECROW
The second film for the Eye Bank Association of India (EBAI), created by Scarecrow, was titled ‘Dog’. The film aimed to encourage people to donate their eyes to those living with visual impairments. Dog, the […]