Teflon is to surface coatings what Lewis Hamilton is to F1. It is omnipresent and is everywhere, on cooking pans, on needles (to reduce pain) and is being considered by NASA for a coating for […]
Tag: Scarecrow M&C Saatchi
WARNING: THIS POLICYBAZAAR CAMPAIGN WILL MAKE YOU CRY!
On August 15th, we released a digital film for Policybazar. It featured an unlikely protagonist – an old violinist who plied his trade on the streets of Kolkata. Within 24 hours, the film went viral […]
QUOTES WE LOVE:
always remember that a very good sardine is always preferable to A not that good lobster.
Ferran Adria
OUR FRESH LOOK CAMPAIGN. FEATURING DISHA PATANI AND BAZ LUHRMANN-STYLE POSTMODERNISM
FreshLook is the coloured cosmetic lens leader in India. It is a power brand of Alcon, the world’s largest eyewear company. The challenge was to find a role for FreshLook in the life of a […]
Thank you Shane warne. for helping us create the most beautiful cricket campaign ever for sony sports
Sony Sports is India’s leading sports broadcaster. It has an impressive bouquet of properties across sports, including cricket. The marketing objective was to create an emotional bond with the cricket fan that goes beyond watching […]
ANY FOOL CAN MAKE YOU CRY. BUT TO MAKE PEOPLE LAUGH, THAT’S TOUGH! WE KNOW WHAT YOU MEANT, MR. CHAPLIN!
Comedy is hard. It’s lot of hard work and timing and crafting and rehearsals. At Scarecrow, we know how to make people laugh. We are the funny guys of advertising. Humour build brands and here […]
SO, What EXACTLY is the connection between Gajraj Rao, Raghu Bhat, Manish Bhatt and KAUN BANEGA KARODPATI?
Life is all about relationships. Helping each other and supporting each other. And it all comes together beautifully in the end, like this video shows!
Our tourism australia campaign. starring kangaroos, giant tortoises and Harsha bhogle.
Australia was the host nation for the ICC T20 World Cups. In a run up to the event, we created a campaign for Tourism Australia called – ‘Experience the game and beyond’. It targeted passionate Indian […]
AN ANTI-SMOKING FILM WITH SUNNY LEONE & ALOK NATH? THANKFULLY, NOBODY ASKED US WHAT WE WERE SMOKING!
It’s one of the biggest viral hits ever. It also happens to be the only time, Scarecrowites turned up for the shoot, 2 hours in advance! The result was Youtube gold. ’11 Minutes’, the anti-smoking […]
How scarecrow placed FUN FOODS MAYONNAISE IN INDIAN KITCHENS. WITH A LITTLE HELP FROM SONALI BENDRE.
German food company Dr. Oetker had big plans for India. They acquired Fun Foods in 2008 as part of its acquisition strategy. The next task was to create a marketing campaign that will place Fun […]
SCARECROW REIMAGINED SWEAT FOR HE DEODORANTS
In a personal care market where most deodorant brands aim to eliminate or hide sweat, Scarecrow took an audacious detour for HE Deodorants. The campaign flips the narrative, positioning sweat not as a problem but […]
SCARECROW CRACKS ‘RADIO CITY KE PATAKHE’
In line with the Supreme Court’s ban on firecrackers due to their environmental harm, Radio City, long considered a cultural heartbeat of city festivities, offered an innovative alternative. Their national on-air campaign allowed cracker-lovers to […]
Scarecrow takes the pressure off Varuna Pumps
Varuna Pumps, the pioneering pump brand with over 90 years of legacy, wanted to show how they have been helping Indian farmers for decades. We created empathetic communication of ‘PAANI KA PRESSURE HUM LETE HAI. […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]