Scarecrow M&C Saatchi’s new campaign is for America’s No. 1 Hair Removal brand – NAIR. Featuring fashion icon, Mrunal Thakur and a peppy youth anthem with an empowering message, it’s getting good traction on digital […]
Tag: Scarecrow M&C Saatchi
SCARECROW REVEALED THE TRUTH ABOUT CANCER IN THE RELIGARE SUPER MEDICLAIM CAMPAIGN
Some briefs ask you to make people feel good. Others ask you to make people face an important truth. The Religare Health Insurance Super Mediclaim campaign was the second kind. In 2019, Scarecrow partnered with […]
FROM CITY STREETS TO SPORTING FEATS, SCARECROW AND MUMBAI GAMES GOT MUMBAIKARS MOVING
Mumbai Games was a unique concept pioneered by Sportzconsult. It encouraged Mumbaikars to step out of their homes and rediscover the joy of playing sports. The governing council included respected sports personalities such as Gopi […]
QUOTES WE LOVE:
always remember that a very good sardine is always preferable to A not that good lobster.
Ferran Adria
ANY FOOL CAN MAKE YOU CRY. BUT TO MAKE PEOPLE LAUGH, THAT’S TOUGH! WE KNOW WHAT YOU MEANT, MR. CHAPLIN!
Comedy is hard. It’s lot of hard work and timing and crafting and rehearsals. At Scarecrow, we know how to make people laugh. We are the funny guys of advertising. Humour build brands and here […]
SO, What EXACTLY is the connection between Gajraj Rao, Raghu Bhat, Manish Bhatt and KAUN BANEGA KARODPATI?
Life is all about relationships. Helping each other and supporting each other. And it all comes together beautifully in the end, like this video shows!
SCARECROW CRACKS ‘RADIO CITY KE PATAKHE’
In line with the Supreme Court’s ban on firecrackers due to their environmental harm, Radio City, long considered a cultural heartbeat of city festivities, offered an innovative alternative. Their national on-air campaign allowed cracker-lovers to […]
Scarecrow takes the pressure off Varuna Pumps
Varuna Pumps, the pioneering pump brand with over 90 years of legacy, wanted to show how they have been helping Indian farmers for decades. We created empathetic communication of ‘PAANI KA PRESSURE HUM LETE HAI. […]
How Scarecrow M&C Saatchi Turned Milkha Singh Into the Face of Zandu Kesari Jivan
When Emami’s Zandu Kesari Jivan needed a new face for its Ayurvedic health tonic campaign, Scarecrow M&C Saatchi skipped the obvious playbook. No stock-image family, no actor in a lab coat reciting “energy and vitality” […]
SCARECROW’S COOLEST MOVE IN YOUTH MARKETING WAS CASTING BOMAN IRANI FOR ACHOR PANASONIC
Scarecrow created a memorable umbrella brand campaign for Anchor Panasonic by casting Boman Irani in a humorous television commercial that aimed to connect with younger audiences while reinforcing the brand’s legacy. The TVC featured a […]
How Scarecrow M&C Saatchi Turned a Missed Call Into a Blockbuster Ad for Quikr
Quikr’s missed-call feature was a small, almost invisible convenience let users connect to a listing for free, with one call. Most brands would have explained it in a flat thirty-second demo. Scarecrow M&C Saatchi turned […]
Scarecrow made people FLAUNT their style through the Rupa Campaign
Rupa Innerwear launched a new campaign to promote its range of Hunk vests. The campaign was created by Scarecrow. It focused on highlighting stylish, colourful vest designs. It was released in cinemas and on television […]
QUIKR. LIVING FOODZ. CAPITAL FIRST. &Pictures. DANONE B’LUE. SCARECROW. 6 brands we built from scratch.
Scarecrow was born in 2010. We always looked at ourselves as a challenger brand. Our strengths were creativity, passion and a capacity to work hard. Soon enough, we realised that there were takers for what […]
SCARECROW USED A SUPERHERO WITH A DOSE OF HUMOUR TO DRIVE QUIKR’S MESSAGE
Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and […]