Osian Group approached us for their premium project, Almanova, in Mundhwa, Pune. From the beginning, we knew this project was unique. Our team explored several exceptional campaign ideas, and one stood out, The Rich Are […]
SCARECROW CONCEPTUALISED THE UTKARSH ODISHA EVENT THAT ATTRACTED INVESTORS FROM ACROSS THE GLOBE.
The Make in Odisha Conclave 2025, the Odisha Government’s premier investment summit, attracted investments worth ₹16.73 lakh crore. Scarecrow conceptualised and came up with the main design for the event. The key visual designed by […]
SCARECROW COMPLETES A MONTH-LONG SHOOT FOR NCSM.
The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, oversees 26 Science Centres across India. Recently, NCSM entrusted Scarecrow with the task of creating a comprehensive […]
Scarecrow partners SONY SPORTS FOR “IS BAAR DRUGS KI HAAR” CAMPAIGN
Drug abuse amongst youth is a phenomena that can no longer be denied. Sony Sports was passionate about addressing this issue. The intention was to use sports celebrities as influencers to drive this message. However, […]
Scarecrow TAKES INSPIRATION FROM MADHYA PRADESH FOR RELIANCE JEWELS’ AKSHAY TRITIYA CAMPAIGN
Nestled within the heart of India, lies Madhya Pradesh, a state rich in prosperity. The birthplace of timeless ragas, the backdrop for epic tales and traditions and the abode of majestic forts and marvellous tales. […]
WHO IS PIYUSH PANDEY? – MANISH ASKED THE CLASS FULL OF ADVERTISING STUDENTS. 90% OF THEM STARTED LOOKING HIM UP ON WIKIPEDIA!
This really happened. And it’s a huge problem. The generation of students entering advertising have little idea about the legends of the industry. Even more worrying is, many of them have no idea about what […]
SCARECROW HONOURED THE POWER OF MILK AND STRENGTHENED ANIK’S BRAND CONNECT
Anik Dairy had approached us to create a memorable campaign for World Milk Day. To break the monotony of conventional communication around milk, we conceptualised a compelling narrative around an unexpected hero. The one who […]
ECONOMIC TIMES & BRAND EQUITY PAY TRIBUTE TO HANES’ SUHAAG RAAT TVC, A MASTERPIECE CRAFTED BY the FOUNDERS OF SCARECROW.
In the competitive realm of advertising, where creativity is the currency, Hanes took a bold leap into uncharted territories with its groundbreaking Suhaag Raat commercial. This avant-garde masterpiece was not merely a product promotion; it […]
HOW WE CREATED A SUCCESSFUL REAL ESTATE LAUNCH CAMPAIGN USING POSTCARD ART.
The launch of Spenta Corporation’s tower, Stardeous in Byculla has been a huge success. The background is – Spenta had launched an art-deco tower containing neo-classical designer homes. They approached Scarecrow to create an impactful […]
SCARECROW COMPOSED, ANIMATED, PRODUCED AND DIRECTED THE SAFETY ANTHEM FOR ADANI TOTAL GAS LIMITED
At Adani Total Gas Limited, safety is a top priority. The company is committed to helping the nation grow while following its motto, #FuellingGoodness. It aims to create a greener and safer world for future […]
SCARECROW AND RELIANCE JEWELS CELEBRATE THANJAVUR’S TIMELESS ART
On the auspicious occasion of Akshaya Tritiya in 2023, Reliance Jewels, in collaboration with Scarecrow, launched a tribute to Thanjavur, the mystical kingdom and cultural capital celebrated for its divine artistry and majestic Dravidian architecture. […]
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]
IF THOSE CANNES ORGANISERS SEE THIS, THEY MIGHT INTRODUCE A NEW AWARDS CATEGORY – ‘BEST PRODUCT WINDOW OF THE YEAR.’
India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes the painstaking efforts that go into sourcing the choicest of ingredients and creating an exquisite master blend of matchless quality. The […]