In line with the Supreme Court’s ban on firecrackers due to their environmental harm, Radio City, long considered a cultural heartbeat of city festivities, offered an innovative alternative. Their national on-air campaign allowed cracker-lovers to […]
Scarecrow takes the pressure off Varuna Pumps
Varuna Pumps, the pioneering pump brand with over 90 years of legacy, wanted to show how they have been helping Indian farmers for decades. We created empathetic communication of ‘PAANI KA PRESSURE HUM LETE HAI. […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]
THE YEAR WHEN SCARECROW AND RUPA FRONTLINE URGED INDIANS TO VOTE
Scarecrow created a TV commercial for Rupa’s flagship brand, Frontline, to encourage higher voter turnout in the country. Through this film, the innerwear major Rupa took its communication beyond product messaging and addressed an important […]
SCARECROW’S COOLEST MOVE IN YOUTH MARKETING WAS CASTING BOMAN IRANI FOR ACHOR PANASONIC
Scarecrow created a memorable umbrella brand campaign for Anchor Panasonic by casting Boman Irani in a humorous television commercial that aimed to connect with younger audiences while reinforcing the brand’s legacy. The TVC featured a […]
Scarecrow made people FLAUNT their style through the Rupa Campaign
Rupa Innerwear launched a new campaign to promote its range of Hunk vests. The campaign was created by Scarecrow. It focused on highlighting stylish, colourful vest designs. It was released in cinemas and on television […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
QUIKR. LIVING FOODZ. CAPITAL FIRST. &Pictures. DANONE B’LUE. SCARECROW. 6 brands we built from scratch.
Scarecrow was born in 2010. We always looked at ourselves as a challenger brand. Our strengths were creativity, passion and a capacity to work hard. Soon enough, we realised that there were takers for what […]
SCARECROW RELAUNCHED EMAMI’S ZANDU SONA CHANDI CHYAWANPRASH WITH THE UNFORGETTABLE BHEEM-STEIN
Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
SCARECROW USED A SUPERHERO WITH A DOSE OF HUMOUR TO DRIVE QUIKR’S MESSAGE
Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and […]
AN ENDEARING APPEAL FOR THE BLIND THROUGH THE EYES OF A DOG BY SCARECROW
The second film for the Eye Bank Association of India (EBAI), created by Scarecrow, was titled ‘Dog’. The film aimed to encourage people to donate their eyes to those living with visual impairments. Dog, the […]