FreshLook is the coloured cosmetic lens leader in India.
It is a power brand of Alcon, the world’s largest eyewear company.
The challenge was to find a role for FreshLook in the life of a young woman of today.
For this launch, we roped in Disha Patani.
Using the tagline of ‘Look Me in the Eye’, we created a 7 course visual feast for the eye!
The ad film was directed by award-winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry.
Take a look. It’s the ultimate eyeball magnet!