It’s one of the biggest viral hits ever.
It also happens to be the only time, Scarecrowites turned up for the shoot, 2 hours in advance!
The result was Youtube gold.
’11 Minutes’, the anti-smoking public service advert featuring Sunny Leone, Alok Nath and Deepak Dobriyal crossed the ‘one million’ milestone on YouTube in 48 hours, and the ‘two million’ milestone in 60 hours.
Enough said! Baaki, ap hi dekh lo.