Scarecrow M&C Saatchi’s new campaign is for America’s No. 1 Hair Removal brand – NAIR.
Featuring fashion icon, Mrunal Thakur and a peppy youth anthem with an empowering message, it’s getting good traction on digital channels.
Here is the film.
What Mrunal Thakur has to say
Talking about the association, Mrunal Thakur said, “I am excited about the NAIR brand bringing accessible, safe, and innovative hair removal solutions like never-before to India.”
“I couldn’t be happier to be a part of the NAIR brand, a brand that encourages self-love and self-expression over conforming to external standards. ‘Live on your terms’ is a way of life. It’s about embracing your true self. It’s about being who you are. I look forward to encouraging the new generation and helping them feel confident in their own skin.”
MD Aditya Pittie explains why they chose Mrunal
“Mrunal has carved out a niche for herself in a competitive industry. She exudes confidence, authenticity, and positivity – all attributes that resonate with the NAIR brand. Her individualistic personality makes her relatable across age groups, especially the younger audience, making her the perfect choice for the NAIR brand,” said Aditya Pittie – MD, Pittie Group.
With this partnership, both NAIR and Mrunal Thakur hope to create a long-lasting impact, just like NAIR products that are built for long-lasting hair removal.
The NAIR brand plans to expand its blade-free, multi-benefit hair removal solution portfolio in India, introducing wax strips, hair removal sprays, and charcoal wax in addition to their hair removal creams.
With products that guarantee premium quality at-home convenience and an ambassador armed with oodles of aplomb, the hope is to arm India with confidence-inducing smooth and radiant skin on their own terms anytime, anywhere.