Reliance Jewels, one of India’s most trusted jewellery brands, launched its new “Vivaham Collection,” a beautiful range of wedding jewellery designed to make every bride feel like a queen on her special day. The campaign, created by Scarecrow M&C Saatchi, focused on the theme ‘Queen in You,’ which celebrated the timeless beauty and inner royalty of every bride.
The collection was inspired by the diverse cultures and traditions of brides from all over India. The campaign highlighted different types of brides, such as the bold Bengali bride, the elegant Odisha bride, the royal Maharashtrian bride, the joyful Punjabi bride, the modern Telugu bride, the graceful Bihari bride, the vibrant Delhi bride, and the charming brides from Karnataka and Andhra. Each video in the campaign showcased the unique beauty and culture of these brides, highlighting their elegance and personality.
On her wedding day, the bride takes centre stage, radiating a sense of beauty and grace. It is a moment of excitement, where she feels the nervous joy in her heart. The Vivaham collection captured this emotion, celebrating how every bride experienced the anticipation of becoming a queen.
Though every Indian bride had her own style, choice of attire, and rituals based on her region, they all shared a common trait: their royal charm. The Vivaham Collection brought this idea to life by blending India’s rich traditions with the concept of the bride’s inner royalty. The jewellery designs were tailored to suit the different tastes of modern brides, making them feel both graceful and elegant. With this collection, Reliance Jewels encouraged brides-to-be to embrace their inner queen and choose jewellery that added timeless beauty and elegance to their wedding look. The Vivaham Collection was not just about jewellery, but about celebrating the beauty, traditions, and spirit of every bride across India.