For Akshaya Tritiya 2025, Reliance Jewels launched the Tirupati Collection – a jewellery line inspired by the sacred beauty and spiritual grace of Tirumala. Created as a tribute to tradition, devotion, and divine blessings, this collection goes beyond adornment. It carries deep meaning and emotion, making every piece feel special and blessed.
Our team at Scarecrow developed a heartfelt film to bring this vision to life. The story draws inspiration from the holy land of Tirupati. From the flowing Teerthams and towering Gopurams to the serene beauty of nature and the divine presence of Bhagwan Balaji. Each piece in the collection, be it a necklace, ring, earring or pendant, reflects elements of this rich spiritual legacy.
The designs are not only elegant but also meaningful. They remind us of the importance of faith and the blessings we receive in life. Through delicate details and fine craftsmanship, we have tried to capture the sacredness of tradition in modern, wearable forms.
The idea was simple yet powerful: to blend devotion with design. Every ornament in the Tirupati Collection is like a sacred keepsake, a reminder that beauty can also be spiritual.
Our message, “Adorn with Blessings,” is more than just a tagline. It expresses what this collection truly stands for, carrying divine grace and heritage close to the heart. This Akshaya Tritiya, the Tirupati Collection offers a timeless way to celebrate tradition, faith, and new beginnings with jewellery that holds deeper meaning.