BramhaCorp Business Park is a commercial real estate development offering boutique office spaces in New Kalyani Nagar, Pune. Designed to meet the aspirations of new-age entrepreneurs and emerging business leaders, the project integrates modern architecture with functionality. Key features include wide, grand promenades in front of offices, ample parking, a dedicated food court, and thoughtfully planned interiors aimed at boosting business productivity and client confidence.
Post-completion, BramhaCorp aimed to position the project as the ideal workspace for young professionals looking to scale their businesses. The goal was to highlight how a professional office environment could directly influence client perception and business success.
Scarecrow developed a humorous yet insightful brand film to drive home the message. The narrative revolved around a struggling Chartered Accountant (CA) who consistently fails to impress potential clients, primarily due to the unprofessional appearance of his current workspace.
In the end, the CA decides to move into a sophisticated office at BramhaCorp Business Park.
The transformation is instant. Clients begin to take him seriously, his confidence grows, and his practice flourishes. The core message: a modern office isn’t just space, it’s strategy. Your office speaks before you do. Make sure it says the right things.
The film was strategically launched at the end of the financial year, a time when Chartered Accountants, consultants, and small business owners are particularly active and focused on business growth. The timing ensured strong relatability and contextual relevance for the target audience.
The campaign successfully captured the essence by blending humour with a strong business insight. It reinforced the importance of having a premium, professional work environment, especially for entrepreneurs looking to establish trust and grow their business.