Australia was the host nation for the ICC T20 World Cups.
In a run up to the event, we created a campaign for Tourism Australia called – ‘Experience the game and beyond’.
It targeted passionate Indian cricket fans, offering them a combined experience of world-class cricket and an unparalleled holiday experience.
The core idea of the campaign is to draw synergies between India’s most loved sport and signature Australian experiences that define the legendary ‘Australian way of life’, which includes food and drink, nature and wildlife, and aquatic and coastal experiences.
We shot a TVC as part of the campaign that featured voiceovers from renowned Indian cricket commentator and Friend of Australia ambassador Harsha Bhogle; Indian singer, actress and anchor Shibani Dandekar; and Australian former cricketer Brett Lee.
The trio are heard commentating on what seems at first to be a cricket match but is in fact a beautiful showcase of Australia, with the footage taking the viewer on a journey to some of our country’s most iconic destinations.