When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he had seen a group of blind children from Nagpur playing Holi. Even though they couldn’t see the colours, their joy was pure and inspiring. This memory became the heart of the film’s story.
The film touched many lives. Legendary actor Amitabh Bachchan, deeply moved by the message, offered to lend his voice to the film. After seeing it, more than 25 celebrities pledged to donate their eyes. And it didn’t stop there. The film inspired 67 people, including the entire team who created it, to pledge their eyes as well.
Corporate organisations like Infosys went a step further and organised eye donation camps after watching the film.
The impact spread far beyond India. The film was praised by global organisations such as the United Nations (UN), the World Health Organization (WHO), and the Commonwealth Parliamentary Association.
It also won several international awards, including the prestigious Cannes Lions, the Cup Award in Spain, and the Adfest award in Pattaya.
This film became more than just an awareness campaign. It became a movement. It showed how one powerful story, drawn from real life, can change hearts, minds, and actions across the world. As confessed by Mr. Manish Bhatt, the film remains one of the most meaningful and life-changing communication projects ever done by him.