At Adani Total Gas Limited, safety is a top priority. The company is committed to helping the nation grow while following its motto, #FuellingGoodness.
It aims to create a greener and safer world for future generations. The company wants to ensure that the environment remains natural, sustainable, and thriving. It also focuses on making society better by promoting clean energy solutions.
Instead of making a regular corporate video, Scarecrow created the Adani Safety Anthem. This anthem highlights how natural gas supports the country’s growth and ensures safety. It also explains how ATGL delivers natural gas safely through its pipelines using various safety measures. The video emphasises the benefits of PNG (Piped Natural Gas) and CNG (Compressed Natural Gas) in building a cleaner future.
However, we faced a challenge. Many people believe gas is unsafe. Using an industrial setting in the video might have reinforced this belief. So, we took a different approach. Instead of showing factories or equipment, we focused on nature and how we are all connected to it. This helped communicate ATGL’s commitment to safety in a more relatable way.
The entire project, including the script, song, composition, and animation—was created in-house by the Scarecrow team.