The legendary Neil French once said, “The first rule of humour in advertising. Be funny!” When Yatra.com approached us to create branded content that would engage audiences, we were like – How can we do […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]
SCARECROW HAD REIMAGINED FATHER’S DAY WITH THE ‘DAD-STACHE’ CAMPAIGN FOR ADHIRAJ CONSTRUCTION
Who knew ‘Dad-Stache’ could spark so much nostalgia?Father’s Day campaigns usually follow a familiar script. Heartfelt speeches, emotional background scores, and teary-eyed hugs. But every once in a while, a film chooses to whisper instead […]
WHEN AMBUJA CEMENT AND SCARECROW JOINED HANDS TO INSPIRE THE NATION
The 72nd Republic Day arrived at a moment when the world and the nation were slowly coming out of the difficult effects of the pandemic. We created a film for Ambuja Cement that aimed to […]
WHEN SCARECROW MADE THE INDIANS VIEWERS STAY AWAKE DURING THE UEFA CHAMPIONS LEAGUE
Broadcast & Tournament Coverage Matches featuring the world’s best football players from premier clubs across top European leagues were telecast on the Sony Ten 2 channels. As the official broadcaster, Sony Pictures Sports Network (SPSN) […]
SCARECROW NARRATES THE UTKALA STORY FOR RELIANCE JEWELS
Reliance Jewels’ festive collection “Utkala – Where Beauty Rises” drew inspiration from Odisha’s rich art and architectural heritage. It was an ode to a land where not only the sun, but beauty itself rose every […]
SCARECROW CHAMPIONED AXIS MY INDIA’S MISSION TO ENGAGE THE YOUTH IN THE JOURNEY OF NATION-BUILDING
Campaign LaunchConsumer data intelligence company Axis My India launched its digital campaign, ‘Mission India’, with the objective of inspiring and engaging young talent to join its larger purpose of improving the lives of 25 crore […]
HOW SCARECROW BROUGHT EVERY MUMBAIKAR’S SUNDAY TO LIFE FOR SUNDAY MID-DAY
Scarecrow and Sunday Mid-Day launched a campaign that offered something for every Mumbaikar. Titled ‘Hey Mumbai, We Have a Sunday for You,’ the campaign was created to reflect the many ways people in Mumbai like […]
SCARECROW AND NICKELODEON EMBRACED THE INNOCENCE OF CHILDREN THROUGH #KHULKEBOLO CAMPAIGN ON CHILDREN’S DAY
Innocence is what makes children truly special. However, innocence is often lost as they grow older. Celebrating this honesty and purity, Nickelodeon India launched #KhulkeBolo on Children’s Day, encouraging kids to be themselves and speak […]
THE TIME WHEN SCARECROW HELPED TOURISM AUSTRALIA TO PROMOTE THE WOMEN’S T20 WORLD CUP AND INCREASE TOURISM
In 2020, Australia hosted two major sporting events, the Women’s and Men’s ICC T20 Cricket World Cup. While the on-field action was electrifying, the off-field excitement was just as remarkable. To capitalise on this, Tourism […]
SCARECROW’S CREATIVE TWIST TURNS RAAVAN INTO A GOOD SAMARITAN FOR POLICY BAZAAR
In 2021, Policybazaar.com, the online portal operated by Policybazaar Insurance Broking Private Limited, released its new digital film centred on the message that good always triumphs. The film reinforced the traditional Dussehra theme of the […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
HOW we created THE WORLD’S MOST BEAUTIFUL LOGO for RELIANCE JEWELS
Reliance Jewels is one of India’s most trusted brands. The brand has been at the forefront of the movement to showcase Indian art and traditions in jewellery design. The launch of Utkala – designs inspired […]
LIFE IS TOO SHORT TO WORK IN AN UGLY OFFICE
Take a short tour of the Scarecrow M&C Saatchi office at Ballard Estate, South Mumbai. Featured in French design magazines and shoots, enjoy! .
NEW CAMPAIGN: Nair Care & Mrunal Thakur join hands to inspire women
Scarecrow M&C Saatchi’s new campaign is for America’s No. 1 Hair Removal brand – NAIR. Featuring fashion icon, Mrunal Thakur and a peppy youth anthem with an empowering message, it’s getting good traction on digital […]