Reliance Jewels has rolled out a collection to honour the craftsmanship, landscape and intricacies, of the Rann of Kutch salt marsh in Gujarat, India. A film has been rolled out for the collection which captures […]
13 ways to make GOOGLE GO ‘SENTI’ OVER YOUR CONTENT
The days of 10 blue links on the page 1 are long over. The page 1 of Google search results now shows a bewildering array of results. Let’s look at some of them. Here are […]
WE STARTED LOOKING FOR EMPLOYEES. WE ENDED UP LOOKING FOR SOLDIERS FOR MISSION INDIA!
What started out as a recruitment ad for Axis My India turned out to be something much bigger! It transformed into a josh, a junoon and a mission to serve India! The campaign aims to […]
EVERYONE KNOWS SCARECROW. BUT JUST IN CASE…
A client said – Yaar PPT mat dikhao! Point taken! We have prepared our creds in a video form. Have a dekko.
SEO GYAN: HOW TO USE EXPIRED DOMAINS
What are expired domains? Well, if someone else has owned the domain name before you and didn’t renew it, it’s called an expired domain. The reasoning behind is that it will still have all of […]
Every Mile Has a Story: An Inspiring Marathon Film by Scarecrow M&C Saatchi with Mumbai Police
Scarecrow M&C Saatchi has created an inspiring digital film with the police force for Future Generali India Insurance Company Limited (FGII), encouraging citizens to embrace fitness through the Navi Mumbai Half Marathon. As the sponsor […]
WE CREATED TEFLON’s FIRST EVER TVC FOR INDIA. NOW THAT’S ANOTHER FIRST.
Teflon is to surface coatings what Lewis Hamilton is to F1. It is omnipresent and is everywhere, on cooking pans, on needles (to reduce pain) and is being considered by NASA for a coating for […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
Every brand wished Rajni sir on his birthday. But our’s for POLICYBAZAAR went viral!
Dec 12 is an important day for every social media agency in the country. After all, it’s the birthday of Indian cinema’s greatest superstar, Rajinikanth. We brainstormed about how to leverage this moment-marketing opportunity for […]
OUR YOUTUBE CHANNEL. STARRING AMITABH BACHCHAN, KAREENA, SUNNY LEONE, KATRINA KAIF AND EVEN BETTER, SOME REALLY CUTE DOGS!
People often ask us where they can see all the TVCs and films we have done. Just visit our Youtube channel. It has stories that’ll make move you.. Be it the Violinist from Policybazar or […]
our first ever NEW BIZ win!
You need three Bs to become an entrepreneur. Balls. (We grew up with them!) Bucks. (We had this covered too, thanks to Vivek Suchanti) Believers. (People who are willing to give you a chance). Had […]
Quotes WE LOVE: It took me 4 years to paint like Raphael but a lifetime to paint like a child – Pablo Picasso
Let’s study Pablo Picasso’s bulls – something that once seen, cannot be forgotten. The Bull is a series of 11 lithographs created around Christmas in 1945. He started from flesh and bones – an image of a bull, […]
INSTAGRAM LOVES PROMOTING REELS. WE LOVE CREATING THEM!
We love organic. Starting with organic plums, like these! Or be it organic okras! However, what we love most is organic REACH! Aur is liye arz kaya hai. “Jo Organic reach se sach much Kare […]
SCARECROW’S RAINBOW TWIST – A COLOURFUL BET ON CAR INSURANCE FOR POLICY BAZAAR
In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
SCARECROW BRINGS ALIVE A REAL STORY OF A REAL CRICKET FAN FOR SONY SPORTS
In 2019, Sony Pictures Sports Network launched a campaign titled ‘Love for Cricket Knows No Boundaries’, which narrated the story of a passionate cricket fan. Conceptualised by Scarecrow, the film was inspired by the true […]