Every brand wished Rajni sir on his birthday. But our’s for POLICYBAZAAR went viral!

Dec 12 is an important day for every social media agency in the country.

After all, it’s the birthday of Indian cinema’s greatest superstar, Rajinikanth.

We brainstormed about how to leverage this moment-marketing opportunity for our social client, Policybazaar.

Drawing from our core strength of having great writers, we used a hyperbolic tweet, reminiscent of Rajini Sir’s style.

The result?

It broke the internet with 280 retweets and 340+ likes in a span of 30 minutes!

Take a look at the tweet that rocked it!