When Emami’s Zandu Kesari Jivan needed a new face for its Ayurvedic health tonic campaign, Scarecrow M&C Saatchi skipped the obvious playbook. No stock-image family, no actor in a lab coat reciting “energy and vitality” […]
Tag: Ad agency
SCARECROW’S COOLEST MOVE IN YOUTH MARKETING WAS CASTING BOMAN IRANI FOR ACHOR PANASONIC
Scarecrow created a memorable umbrella brand campaign for Anchor Panasonic by casting Boman Irani in a humorous television commercial that aimed to connect with younger audiences while reinforcing the brand’s legacy. The TVC featured a […]
How Scarecrow M&C Saatchi Turned a Missed Call Into a Blockbuster Ad for Quikr
Quikr’s missed-call feature was a small, almost invisible convenience let users connect to a listing for free, with one call. Most brands would have explained it in a flat thirty-second demo. Scarecrow M&C Saatchi turned […]
Scarecrow made people FLAUNT their style through the Rupa Campaign
Rupa Innerwear launched a new campaign to promote its range of Hunk vests. The campaign was created by Scarecrow. It focused on highlighting stylish, colourful vest designs. It was released in cinemas and on television […]
QUIKR. LIVING FOODZ. CAPITAL FIRST. &Pictures. DANONE B’LUE. SCARECROW. 6 brands we built from scratch.
Scarecrow was born in 2010. We always looked at ourselves as a challenger brand. Our strengths were creativity, passion and a capacity to work hard. Soon enough, we realised that there were takers for what […]
SCARECROW USED A SUPERHERO WITH A DOSE OF HUMOUR TO DRIVE QUIKR’S MESSAGE
Quikr’s ad showed a superhero trying to sell his mobile phone on the online classifieds site. Over the years, Quikr created a strong brand recall through its ads, whether it was about quick buying and […]
AN ENDEARING APPEAL FOR THE BLIND THROUGH THE EYES OF A DOG BY SCARECROW
The second film for the Eye Bank Association of India (EBAI), created by Scarecrow, was titled ‘Dog’. The film aimed to encourage people to donate their eyes to those living with visual impairments. Dog, the […]