Scarecrow M&C Saatchi has created an inspiring digital film with the police force for Future Generali India Insurance Company Limited (FGII), encouraging citizens to embrace fitness through the Navi Mumbai Half Marathon. As the sponsor […]
Tag: Ad agency
WE CREATED TEFLON’s FIRST EVER TVC FOR INDIA. NOW THAT’S ANOTHER FIRST.
Teflon is to surface coatings what Lewis Hamilton is to F1. It is omnipresent and is everywhere, on cooking pans, on needles (to reduce pain) and is being considered by NASA for a coating for […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
Every brand wished Rajni sir on his birthday. But our’s for POLICYBAZAAR went viral!
Dec 12 is an important day for every social media agency in the country. After all, it’s the birthday of Indian cinema’s greatest superstar, Rajinikanth. We brainstormed about how to leverage this moment-marketing opportunity for […]
OUR YOUTUBE CHANNEL. STARRING AMITABH BACHCHAN, KAREENA, SUNNY LEONE, KATRINA KAIF AND EVEN BETTER, SOME REALLY CUTE DOGS!
People often ask us where they can see all the TVCs and films we have done. Just visit our Youtube channel. It has stories that’ll make move you.. Be it the Violinist from Policybazar or […]
Quotes WE LOVE: It took me 4 years to paint like Raphael but a lifetime to paint like a child – Pablo Picasso
Let’s study Pablo Picasso’s bulls – something that once seen, cannot be forgotten. The Bull is a series of 11 lithographs created around Christmas in 1945. He started from flesh and bones – an image of a bull, […]
SCARECROW’S RAINBOW TWIST – A COLOURFUL BET ON CAR INSURANCE FOR POLICY BAZAAR
In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
SCARECROW BRINGS ALIVE A REAL STORY OF A REAL CRICKET FAN FOR SONY SPORTS
In 2019, Sony Pictures Sports Network launched a campaign titled ‘Love for Cricket Knows No Boundaries’, which narrated the story of a passionate cricket fan. Conceptualised by Scarecrow, the film was inspired by the true […]
SCARECROW RELAUNCHED EMAMI’S ZANDU SONA CHANDI CHYAWANPRASH WITH THE UNFORGETTABLE BHEEM-STEIN
Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]
WHEN AMBUJA CEMENT AND SCARECROW JOINED HANDS TO INSPIRE THE NATION
The 72nd Republic Day arrived at a moment when the world and the nation were slowly coming out of the difficult effects of the pandemic. We created a film for Ambuja Cement that aimed to […]
THE YEAR WHEN SCARECROW AND RUPA FRONTLINE URGED INDIANS TO VOTE
Scarecrow created a TV commercial for Rupa’s flagship brand, Frontline, to encourage higher voter turnout in the country. Through this film, the innerwear major Rupa took its communication beyond product messaging and addressed an important […]
WHEN SCARECROW MADE THE INDIANS VIEWERS STAY AWAKE DURING THE UEFA CHAMPIONS LEAGUE
Broadcast & Tournament Coverage Matches featuring the world’s best football players from premier clubs across top European leagues were telecast on the Sony Ten 2 channels. As the official broadcaster, Sony Pictures Sports Network (SPSN) […]