AM/NS India, a joint venture between Arcelor Mittal and Nippon Steel, launched its first consumer product, Kalash premium coloured coated steel. Kalash was the first of its kind in the industry. It included many technical […]
Tag: Logo Design
SCARECROW HELPS ODISHA ESTABLISH ITSELF EASTERN INDIA’S TEXTILE POWERHOUSE AT ODISHA TEX 2025
In a historic moment for India’s textile industry, Hon’ble Chief Minister Shri Mohan Charan Majhi inaugurated Odisha TEX 2025, Eastern India’s largest textile and apparel summit declaring, “Odisha is poised to become the textile hub […]
SCARECROW DEPICTS RAJNIGANDHA’S PRODUCTION PROCESS THROUGH VISUAL STORYTELLING
Rajnigandha, a brand from the Dharampal Satyapal Group (DS Group), released a new television commercial that showcased the process of making its signature mouth freshener. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the […]
SCARECROW REVIVES MOM WITH A HEARTFELT MOTHER’S DAY MESSAGE
MOM (Method Of Madness) was a sustained initiative started in 2012 by Scarecrow M&C Saatchi to give back to the industry and inspire young minds. It was an ongoing attempt to bridge the gap between […]
SCARECROW PRESENTS THE UNISON OF RELATIONSHIPS AND CRAFTSMANSHIP
Conceptualised and executed for the Reliance Jewels Dream Diamond Sale, this campaign captures a universal truth: women love diamonds. However, the emotions behind gifting them make diamonds truly special. By showcasing heartfelt moments between husbands […]
Scarecrow launches Alcon’s iconic 16 hour comfort contact lens
Alcon has launched its new daily disposable contact lenses called Precision1, made for all-day comfort. To support the launch, a new campaign titled ‘Switch to Precision1’ went live on April 29, 2025. The campaign has […]
CELEBRATING CREATIVITY: SCARECROW WINS GOLDEN RATIO AWARD 2025
Every now and then, the creative world witnesses a celebration so profound that it honours not only aesthetic brilliance but also the deeper societal contributions of design. The Golden Ratio Awards is one such iconic […]
SCARECROW HELPS RELIANCE JEWELS EXUDE DIVINITY THROUGH THE TIRUPATI COLLECTION
For Akshaya Tritiya 2025, Reliance Jewels launched the Tirupati Collection – a jewellery line inspired by the sacred beauty and spiritual grace of Tirumala. Created as a tribute to tradition, devotion, and divine blessings, this […]
SCARECROW HONOURS INDIA’S LEADING WOMEN ARTISTS ON WOMEN’S DAY
On Saturday, March 8th, we transformed our office into a beautiful art gallery. Being from the creative industry, we wanted to celebrate Women’s Day by showcasing the incredible work of women artists from our country. […]
SCARECROW BROUGHT ALIVE THE HERITAGE OF ODISHA THROUGH AN EXQUISITE LOGO FOR THE UTKALA COLLECTION BY RELIANCE JEWELS
In 2020, Reliance Jewels wanted to launch Utkala, a special jewellery collection inspired by the land where the sun and beauty rise, Odisha. This collection reflects the rich artistic heritage of Odisha. To bring this […]
SCARECROW CREATES THE QUEEN IN YOU FOR RELIANCE JEWELS
Reliance Jewels, one of India’s most trusted jewellery brands, launched its new “Vivaham Collection,” a beautiful range of wedding jewellery designed to make every bride feel like a queen on her special day. The campaign, […]
SCARECROW HELPS RELIANCE JEWELS TO REKINDLE THE SPIRIT OF ‘THOUGHTFUL GIFTING’
In a world where our days are shaped by the ease of clicks and rapid decisions, jewelry serves as a timeless reminder of emotions that are cherished forever. Scarecrow captured this insight and created a […]
SCARECROW BELIEVES THE RICH ARE DIFFERENT
Osian Group approached us for their premium project, Almanova, in Mundhwa, Pune. From the beginning, we knew this project was unique. Our team explored several exceptional campaign ideas, and one stood out, The Rich Are […]
SCARECROW HONOURED THE POWER OF MILK AND STRENGTHENED ANIK’S BRAND CONNECT
Anik Dairy had approached us to create a memorable campaign for World Milk Day. To break the monotony of conventional communication around milk, we conceptualised a compelling narrative around an unexpected hero. The one who […]
HOW WE CREATED A SUCCESSFUL REAL ESTATE LAUNCH CAMPAIGN USING POSTCARD ART.
The launch of Spenta Corporation’s tower, Stardeous in Byculla has been a huge success. The background is – Spenta had launched an art-deco tower containing neo-classical designer homes. They approached Scarecrow to create an impactful […]