The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, oversees 26 Science Centres across India. Recently, NCSM entrusted Scarecrow with the task of creating a comprehensive […]
Tag: Ad agency
SCARECROW HONOURED THE POWER OF MILK AND STRENGTHENED ANIK’S BRAND CONNECT
Anik Dairy had approached us to create a memorable campaign for World Milk Day. To break the monotony of conventional communication around milk, we conceptualised a compelling narrative around an unexpected hero. The one who […]
ECONOMIC TIMES & BRAND EQUITY PAY TRIBUTE TO HANES’ SUHAAG RAAT TVC, A MASTERPIECE CRAFTED BY the FOUNDERS OF SCARECROW.
In the competitive realm of advertising, where creativity is the currency, Hanes took a bold leap into uncharted territories with its groundbreaking Suhaag Raat commercial. This avant-garde masterpiece was not merely a product promotion; it […]
HOW WE CREATED A SUCCESSFUL REAL ESTATE LAUNCH CAMPAIGN USING POSTCARD ART.
The launch of Spenta Corporation’s tower, Stardeous in Byculla has been a huge success. The background is – Spenta had launched an art-deco tower containing neo-classical designer homes. They approached Scarecrow to create an impactful […]
SCARECROW COMPOSED, ANIMATED, PRODUCED AND DIRECTED THE SAFETY ANTHEM FOR ADANI TOTAL GAS LIMITED
At Adani Total Gas Limited, safety is a top priority. The company is committed to helping the nation grow while following its motto, #FuellingGoodness. It aims to create a greener and safer world for future […]
SCARECROW REIMAGINED SWEAT FOR HE DEODORANTS
In a personal care market where most deodorant brands aim to eliminate or hide sweat, Scarecrow took an audacious detour for HE Deodorants. The campaign flips the narrative, positioning sweat not as a problem but […]
SCARECROW AND RELIANCE JEWELS CELEBRATE THANJAVUR’S TIMELESS ART
On the auspicious occasion of Akshaya Tritiya in 2023, Reliance Jewels, in collaboration with Scarecrow, launched a tribute to Thanjavur, the mystical kingdom and cultural capital celebrated for its divine artistry and majestic Dravidian architecture. […]
LIFE IS TOO SHORT TO WORK IN AN UGLY OFFICE
Take a short tour of the Scarecrow M&C Saatchi office at Ballard Estate, South Mumbai. Featured in French design magazines and shoots, enjoy! .
OUR FRESH LOOK CAMPAIGN. FEATURING DISHA PATANI AND BAZ LUHRMANN-STYLE POSTMODERNISM
FreshLook is the coloured cosmetic lens leader in India. It is a power brand of Alcon, the world’s largest eyewear company. The challenge was to find a role for FreshLook in the life of a […]
Thank you Shane warne. for helping us create the most beautiful cricket campaign ever for sony sports
Sony Sports is India’s leading sports broadcaster. It has an impressive bouquet of properties across sports, including cricket. The marketing objective was to create an emotional bond with the cricket fan that goes beyond watching […]
Our tourism australia campaign. starring kangaroos, giant tortoises and Harsha bhogle.
Australia was the host nation for the ICC T20 World Cups. In a run up to the event, we created a campaign for Tourism Australia called – ‘Experience the game and beyond’. It targeted passionate Indian […]
AN ANTI-SMOKING FILM WITH SUNNY LEONE & ALOK NATH? THANKFULLY, NOBODY ASKED US WHAT WE WERE SMOKING!
It’s one of the biggest viral hits ever. It also happens to be the only time, Scarecrowites turned up for the shoot, 2 hours in advance! The result was Youtube gold. ’11 Minutes’, the anti-smoking […]
How scarecrow placed FUN FOODS MAYONNAISE IN INDIAN KITCHENS. WITH A LITTLE HELP FROM SONALI BENDRE.
German food company Dr. Oetker had big plans for India. They acquired Fun Foods in 2008 as part of its acquisition strategy. The next task was to create a marketing campaign that will place Fun […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
How Scarecrow M&C Saatchi Used Smriti Mandhana’s Story to Sell AirOptix Hydraglyde
Contact lenses are a hard product to dramatize the lens sits invisibly on the eye, with no obvious moment to show off. Alcon’s premium lens, AirOptix Hydraglyde, could have leaned on the usual playbook: a […]