At Adani Total Gas Limited, safety is a top priority. The company is committed to helping the nation grow while following its motto, #FuellingGoodness. It aims to create a greener and safer world for future […]
Tag: Design
SCARECROW REIMAGINED SWEAT FOR HE DEODORANTS
In a personal care market where most deodorant brands aim to eliminate or hide sweat, Scarecrow took an audacious detour for HE Deodorants. The campaign flips the narrative, positioning sweat not as a problem but […]
SCARECROW AND RELIANCE JEWELS CELEBRATE THANJAVUR’S TIMELESS ART
On the auspicious occasion of Akshaya Tritiya in 2023, Reliance Jewels, in collaboration with Scarecrow, launched a tribute to Thanjavur, the mystical kingdom and cultural capital celebrated for its divine artistry and majestic Dravidian architecture. […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
How Scarecrow M&C Saatchi Used Smriti Mandhana’s Story to Sell AirOptix Hydraglyde
Contact lenses are a hard product to dramatize the lens sits invisibly on the eye, with no obvious moment to show off. Alcon’s premium lens, AirOptix Hydraglyde, could have leaned on the usual playbook: a […]
Every Mile Has a Story: An Inspiring Marathon Film by Scarecrow M&C Saatchi with Mumbai Police
Scarecrow M&C Saatchi has created an inspiring digital film with the police force for Future Generali India Insurance Company Limited (FGII), encouraging citizens to embrace fitness through the Navi Mumbai Half Marathon. As the sponsor […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
SCARECROW’S RAINBOW TWIST – A COLOURFUL BET ON CAR INSURANCE FOR POLICY BAZAAR
In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
SCARECROW BRINGS ALIVE A REAL STORY OF A REAL CRICKET FAN FOR SONY SPORTS
In 2019, Sony Pictures Sports Network launched a campaign titled ‘Love for Cricket Knows No Boundaries’, which narrated the story of a passionate cricket fan. Conceptualised by Scarecrow, the film was inspired by the true […]
SCARECROW RELAUNCHED EMAMI’S ZANDU SONA CHANDI CHYAWANPRASH WITH THE UNFORGETTABLE BHEEM-STEIN
Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]
WHEN AMBUJA CEMENT AND SCARECROW JOINED HANDS TO INSPIRE THE NATION
The 72nd Republic Day arrived at a moment when the world and the nation were slowly coming out of the difficult effects of the pandemic. We created a film for Ambuja Cement that aimed to […]
THE YEAR WHEN SCARECROW AND RUPA FRONTLINE URGED INDIANS TO VOTE
Scarecrow created a TV commercial for Rupa’s flagship brand, Frontline, to encourage higher voter turnout in the country. Through this film, the innerwear major Rupa took its communication beyond product messaging and addressed an important […]