On the auspicious occasion of Akshaya Tritiya in 2023, Reliance Jewels, in collaboration with Scarecrow, launched a tribute to Thanjavur, the mystical kingdom and cultural capital celebrated for its divine artistry and majestic Dravidian architecture. […]
Tag: Design
SCARECROW’S RAINBOW TWIST – A COLOURFUL BET ON CAR INSURANCE FOR POLICY BAZAAR
In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
SCARECROW BRINGS ALIVE A REAL STORY OF A REAL CRICKET FAN FOR SONY SPORTS
In 2019, Sony Pictures Sports Network launched a campaign titled ‘Love for Cricket Knows No Boundaries’, which narrated the story of a passionate cricket fan. Conceptualised by Scarecrow, the film was inspired by the true […]
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]
WHEN AMBUJA CEMENT AND SCARECROW JOINED HANDS TO INSPIRE THE NATION
The 72nd Republic Day arrived at a moment when the world and the nation were slowly coming out of the difficult effects of the pandemic. We created a film for Ambuja Cement that aimed to […]
WHEN SCARECROW MADE THE INDIANS VIEWERS STAY AWAKE DURING THE UEFA CHAMPIONS LEAGUE
Broadcast & Tournament Coverage Matches featuring the world’s best football players from premier clubs across top European leagues were telecast on the Sony Ten 2 channels. As the official broadcaster, Sony Pictures Sports Network (SPSN) […]
SCARECROW CHAMPIONED AXIS MY INDIA’S MISSION TO ENGAGE THE YOUTH IN THE JOURNEY OF NATION-BUILDING
Campaign LaunchConsumer data intelligence company Axis My India launched its digital campaign, ‘Mission India’, with the objective of inspiring and engaging young talent to join its larger purpose of improving the lives of 25 crore […]
HOW SCARECROW BROUGHT EVERY MUMBAIKAR’S SUNDAY TO LIFE FOR SUNDAY MID-DAY
Scarecrow and Sunday Mid-Day launched a campaign that offered something for every Mumbaikar. Titled ‘Hey Mumbai, We Have a Sunday for You,’ the campaign was created to reflect the many ways people in Mumbai like […]
SCARECROW AND NICKELODEON EMBRACED THE INNOCENCE OF CHILDREN THROUGH #KHULKEBOLO CAMPAIGN ON CHILDREN’S DAY
Innocence is what makes children truly special. However, innocence is often lost as they grow older. Celebrating this honesty and purity, Nickelodeon India launched #KhulkeBolo on Children’s Day, encouraging kids to be themselves and speak […]
THE TIME WHEN SCARECROW HELPED TOURISM AUSTRALIA TO PROMOTE THE WOMEN’S T20 WORLD CUP AND INCREASE TOURISM
In 2020, Australia hosted two major sporting events, the Women’s and Men’s ICC T20 Cricket World Cup. While the on-field action was electrifying, the off-field excitement was just as remarkable. To capitalise on this, Tourism […]
SCARECROW’S CREATIVE TWIST TURNS RAAVAN INTO A GOOD SAMARITAN FOR POLICY BAZAAR
In 2021, Policybazaar.com, the online portal operated by Policybazaar Insurance Broking Private Limited, released its new digital film centred on the message that good always triumphs. The film reinforced the traditional Dussehra theme of the […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
HOW we created THE WORLD’S MOST BEAUTIFUL LOGO for RELIANCE JEWELS
Reliance Jewels is one of India’s most trusted brands. The brand has been at the forefront of the movement to showcase Indian art and traditions in jewellery design. The launch of Utkala – designs inspired […]
SCARECROW REVEALED THE TRUTH ABOUT CANCER IN THE RELIGARE SUPER MEDICLAIM CAMPAIGN
Some briefs ask you to make people feel good. Others ask you to make people face an important truth. The Religare Health Insurance Super Mediclaim campaign was the second kind. In 2019, Scarecrow partnered with […]