The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, oversees 26 Science Centres across India. Recently, NCSM entrusted Scarecrow with the task of creating a comprehensive […]
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Scarecrow ROCKS THE PUNE MARKET WITH ‘Flaunt the chaabi’ campAIGN for Bramhacorp
“Flaunt The Chaabi,” an amazing campaign by Scarecrow M&C Saatchi, sets a new benchmark in real estate advertising. While many real estate ads look similar, Scarecrow M&C Saatchi created a clutter-breaking piece of communication. BrahmaCorp, […]
Scarecrow M&C Saatchi Unveils ‘Champion ka Syllabus’ for Sportz Village
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but […]
Scarecrow partners SONY SPORTS FOR “IS BAAR DRUGS KI HAAR” CAMPAIGN
Drug abuse amongst youth is a phenomena that can no longer be denied. Sony Sports was passionate about addressing this issue. The intention was to use sports celebrities as influencers to drive this message. However, […]
Scarecrow TAKES INSPIRATION FROM MADHYA PRADESH FOR RELIANCE JEWELS’ AKSHAY TRITIYA CAMPAIGN
Nestled within the heart of India, lies Madhya Pradesh, a state rich in prosperity. The birthplace of timeless ragas, the backdrop for epic tales and traditions and the abode of majestic forts and marvellous tales. […]
IPICOL appoints scarecrow to promote industrial investments IN ODISHA.
Scarecrow has been awarded the prestigious mandate to handle the advertising duties of ‘IPICOL’ for a period of 2 years. IPICOL stands for Industrial Promotion and Investment Corporation of Odisha. Dentsu was the other agency […]
WHO IS PIYUSH PANDEY? – MANISH ASKED THE CLASS FULL OF ADVERTISING STUDENTS. 90% OF THEM STARTED LOOKING HIM UP ON WIKIPEDIA!
This really happened. And it’s a huge problem. The generation of students entering advertising have little idea about the legends of the industry. Even more worrying is, many of them have no idea about what […]
ECONOMIC TIMES & BRAND EQUITY PAY TRIBUTE TO HANES’ SUHAAG RAAT TVC, A MASTERPIECE CRAFTED BY the FOUNDERS OF SCARECROW.
In the competitive realm of advertising, where creativity is the currency, Hanes took a bold leap into uncharted territories with its groundbreaking Suhaag Raat commercial. This avant-garde masterpiece was not merely a product promotion; it […]
HOW WE CREATED A SUCCESSFUL REAL ESTATE LAUNCH CAMPAIGN USING POSTCARD ART.
The launch of Spenta Corporation’s tower, Stardeous in Byculla has been a huge success. The background is – Spenta had launched an art-deco tower containing neo-classical designer homes. They approached Scarecrow to create an impactful […]
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]
IF THOSE CANNES ORGANISERS SEE THIS, THEY MIGHT INTRODUCE A NEW AWARDS CATEGORY – ‘BEST PRODUCT WINDOW OF THE YEAR.’
India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes the painstaking efforts that go into sourcing the choicest of ingredients and creating an exquisite master blend of matchless quality. The […]
Our RANNKAAR CAMPAIGN HAS ALREADY WON THE HEARTS OF CONSUMERS. NOW FOR THE TOUGHER PART, WINNING THE HEARTS OF THE EFFIES JURY!
Reliance Jewels has rolled out a collection to honour the craftsmanship, landscape and intricacies, of the Rann of Kutch salt marsh in Gujarat, India. A film has been rolled out for the collection which captures […]
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