The National Council of Science Museums (NCSM), an autonomous organisation under the Ministry of Culture, Government of India, oversees 26 Science Centres across India. Recently, NCSM entrusted Scarecrow with the task of creating a comprehensive […]
Tag: Award-winning Ad agency
SCARECROW HONOURED THE POWER OF MILK AND STRENGTHENED ANIK’S BRAND CONNECT
Anik Dairy had approached us to create a memorable campaign for World Milk Day. To break the monotony of conventional communication around milk, we conceptualised a compelling narrative around an unexpected hero. The one who […]
SCARECROW COMPOSED, ANIMATED, PRODUCED AND DIRECTED THE SAFETY ANTHEM FOR ADANI TOTAL GAS LIMITED
At Adani Total Gas Limited, safety is a top priority. The company is committed to helping the nation grow while following its motto, #FuellingGoodness. It aims to create a greener and safer world for future […]
SCARECROW REIMAGINED SWEAT FOR HE DEODORANTS
In a personal care market where most deodorant brands aim to eliminate or hide sweat, Scarecrow took an audacious detour for HE Deodorants. The campaign flips the narrative, positioning sweat not as a problem but […]
SCARECROW AND RELIANCE JEWELS CELEBRATE THANJAVUR’S TIMELESS ART
On the auspicious occasion of Akshaya Tritiya in 2023, Reliance Jewels, in collaboration with Scarecrow, launched a tribute to Thanjavur, the mystical kingdom and cultural capital celebrated for its divine artistry and majestic Dravidian architecture. […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
How Scarecrow M&C Saatchi Used Smriti Mandhana’s Story to Sell AirOptix Hydraglyde
Contact lenses are a hard product to dramatize the lens sits invisibly on the eye, with no obvious moment to show off. Alcon’s premium lens, AirOptix Hydraglyde, could have leaned on the usual playbook: a […]
Every Mile Has a Story: An Inspiring Marathon Film by Scarecrow M&C Saatchi with Mumbai Police
Scarecrow M&C Saatchi has created an inspiring digital film with the police force for Future Generali India Insurance Company Limited (FGII), encouraging citizens to embrace fitness through the Navi Mumbai Half Marathon. As the sponsor […]
SCARECROW SAID SIZE AND SCALE MATTER IN THE FILM FOR RELIGARE BROKING INDIA
Religare, one of India’s leading broking networks, wanted to build strong brand recall for its broking business. Scarecrow created a highly entertaining film that stood out. The film was shot on the outskirts of Jaisalmer. […]
SCARECROW’S RAINBOW TWIST – A COLOURFUL BET ON CAR INSURANCE FOR POLICY BAZAAR
In 2021, Policybazaar transitioned from being a policy price comparison platform to becoming a full-fledged insurance-selling operation. By the end of that year, the company claimed to process nearly 25% of all life insurance and […]
SCARECROW RELAUNCHED EMAMI’S ZANDU SONA CHANDI CHYAWANPRASH WITH THE UNFORGETTABLE BHEEM-STEIN
Emami had rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi. The communication aimed to establish the dual benefits and product superiority of the brand in a mother’s mind. The film was […]
SCARECROW SCORES BIG WITH SONY SPORTS’ #SONAMANAHAI’ CAMPAIGN FOR UCL
Sony Pictures Sports Network brought the prestigious UEFA Champions League to Indian audiences starting September 17, 2019, airing the matches live on SONY TEN 2 channels. Featuring the best football players from top European clubs, […]
WHEN YATRA.COM’S WINDOW SEAT BECAME THE NEW FREEDOM STRUGGLE
Five years ago, Kanhaiya Kumar of JNU made his azadi slogan a rage among young people. It had inspired a Chandigarh-based musician to compose an ‘azadi’ song, sparked a market for ‘Kanhaiya T-shirts’ in Delhi, […]
our yatra.com campaign. FEATURING gopal datt IN A NEVER-SEEN-BEFORE ROLE – The colosseum.
The legendary Neil French once said, “The first rule of humour in advertising. Be funny!” When Yatra.com approached us to create branded content that would engage audiences, we were like – How can we do […]
SCARECROW’S LAUNCH FILM POWERED THE LACTEL TURBO YOGHURT DRINK THE TASTY WAY
Brand ContextLactalis had consistently built its reputation around delivering dairy products that combined health, taste and convenience for modern consumers. With the launch of Lactel Turbo Yoghurt Drink, the brand took a decisive step into […]