In a personal care market where most deodorant brands aim to eliminate or hide sweat, Scarecrow took an audacious detour for HE Deodorants. The campaign flips the narrative, positioning sweat not as a problem but […]
SCARECROW AND RELIANCE JEWELS CELEBRATE THANJAVUR’S TIMELESS ART
On the auspicious occasion of Akshaya Tritiya in 2023, Reliance Jewels, in collaboration with Scarecrow, launched a tribute to Thanjavur, the mystical kingdom and cultural capital celebrated for its divine artistry and majestic Dravidian architecture. […]
LIFE IS TOO SHORT TO WORK IN AN UGLY OFFICE
Take a short tour of the Scarecrow M&C Saatchi office at Ballard Estate, South Mumbai. Featured in French design magazines and shoots, enjoy! .
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]
WARNING: THIS POLICYBAZAAR CAMPAIGN WILL MAKE YOU CRY!
On August 15th, we released a digital film for Policybazar. It featured an unlikely protagonist – an old violinist who plied his trade on the streets of Kolkata. Within 24 hours, the film went viral […]
OUR FRESH LOOK CAMPAIGN. FEATURING DISHA PATANI AND BAZ LUHRMANN-STYLE POSTMODERNISM
FreshLook is the coloured cosmetic lens leader in India. It is a power brand of Alcon, the world’s largest eyewear company. The challenge was to find a role for FreshLook in the life of a […]
Thank you Shane warne. for helping us create the most beautiful cricket campaign ever for sony sports
Sony Sports is India’s leading sports broadcaster. It has an impressive bouquet of properties across sports, including cricket. The marketing objective was to create an emotional bond with the cricket fan that goes beyond watching […]
IF THOSE CANNES ORGANISERS SEE THIS, THEY MIGHT INTRODUCE A NEW AWARDS CATEGORY – ‘BEST PRODUCT WINDOW OF THE YEAR.’
India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes the painstaking efforts that go into sourcing the choicest of ingredients and creating an exquisite master blend of matchless quality. The […]
Our tourism australia campaign. starring kangaroos, giant tortoises and Harsha bhogle.
Australia was the host nation for the ICC T20 World Cups. In a run up to the event, we created a campaign for Tourism Australia called – ‘Experience the game and beyond’. It targeted passionate Indian […]
AN ANTI-SMOKING FILM WITH SUNNY LEONE & ALOK NATH? THANKFULLY, NOBODY ASKED US WHAT WE WERE SMOKING!
It’s one of the biggest viral hits ever. It also happens to be the only time, Scarecrowites turned up for the shoot, 2 hours in advance! The result was Youtube gold. ’11 Minutes’, the anti-smoking […]
How scarecrow placed FUN FOODS MAYONNAISE IN INDIAN KITCHENS. WITH A LITTLE HELP FROM SONALI BENDRE.
German food company Dr. Oetker had big plans for India. They acquired Fun Foods in 2008 as part of its acquisition strategy. The next task was to create a marketing campaign that will place Fun […]
WHEN SCARECROW’S EYE DONATION FILM OPENED THE EYES OF THE WORLD
When the Eye Bank Association of India approached Scarecrow Communications to create a film on eye donation, Manish Bhatt, one of the agency’s founders, recalled a powerful moment from his own life. In 2005, he […]
How Scarecrow M&C Saatchi Used Smriti Mandhana’s Story to Sell AirOptix Hydraglyde
Contact lenses are a hard product to dramatize the lens sits invisibly on the eye, with no obvious moment to show off. Alcon’s premium lens, AirOptix Hydraglyde, could have leaned on the usual playbook: a […]
OUR SONY SPORTS CRICKET CAMPAIGN IS FULL OF UNEXPECTED TWISTS. FOR STARTERS, Pankaj Tripathi IS NOT CHEWING PAAN OR PLAYING A DESI GANGSTER.
Yes, this campaign is packed with plot twists (Think Abbas Mastan) Has an arresting soundtrack (Think Sergio Leone) And is epic (Think Rajamouli) It has a casting couple more sensational than Saifeena, Vicktrina or DeepVeer! […]