The agency also conceived a chilled-out Cristopher, who is arguably the second-ever human brand mascot of Indian advertising, after Onida’s Devil. Gopal Snacks Limited is the 4th largest manufacturer of ethnic savouries. The brand was […]
Scarecrow ROCKS THE PUNE MARKET WITH ‘Flaunt the chaabi’ campAIGN for Bramhacorp
“Flaunt The Chaabi,” an amazing campaign by Scarecrow M&C Saatchi, sets a new benchmark in real estate advertising. While many real estate ads look similar, Scarecrow M&C Saatchi created a clutter-breaking piece of communication. BrahmaCorp, […]
Scarecrow M&C Saatchi Unveils ‘Champion ka Syllabus’ for Sportz Village
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but […]
Scarecrow partners SONY SPORTS FOR “IS BAAR DRUGS KI HAAR” CAMPAIGN
Drug abuse amongst youth is a phenomena that can no longer be denied. Sony Sports was passionate about addressing this issue. The intention was to use sports celebrities as influencers to drive this message. However, […]
Scarecrow TAKES INSPIRATION FROM MADHYA PRADESH FOR RELIANCE JEWELS’ AKSHAY TRITIYA CAMPAIGN
Nestled within the heart of India, lies Madhya Pradesh, a state rich in prosperity. The birthplace of timeless ragas, the backdrop for epic tales and traditions and the abode of majestic forts and marvellous tales. […]
IPICOL appoints scarecrow to promote industrial investments IN ODISHA.
Scarecrow has been awarded the prestigious mandate to handle the advertising duties of ‘IPICOL’ for a period of 2 years. IPICOL stands for Industrial Promotion and Investment Corporation of Odisha. Dentsu was the other agency […]
WHO IS PIYUSH PANDEY? – MANISH ASKED THE CLASS FULL OF ADVERTISING STUDENTS. 90% OF THEM STARTED LOOKING HIM UP ON WIKIPEDIA!
This really happened. And it’s a huge problem. The generation of students entering advertising have little idea about the legends of the industry. Even more worrying is, many of them have no idea about what […]
ECONOMIC TIMES & BRAND EQUITY PAY TRIBUTE TO HANES’ SUHAAG RAAT TVC, A MASTERPIECE CRAFTED BY the FOUNDERS OF SCARECROW.
In the competitive realm of advertising, where creativity is the currency, Hanes took a bold leap into uncharted territories with its groundbreaking Suhaag Raat commercial. This avant-garde masterpiece was not merely a product promotion; it […]
HOW WE CREATED A SUCCESSFUL REAL ESTATE LAUNCH CAMPAIGN USING POSTCARD ART.
The launch of Spenta Corporation’s tower, Stardeous in Byculla has been a huge success. The background is – Spenta had launched an art-deco tower containing neo-classical designer homes. They approached Scarecrow to create an impactful […]
A scarecrow brainstorm throws up many out-of-the-box ideas. For example, el chapo as brand ambassador!
A Scarecrow brainstorm always throws up crazy ideas. In a recent session, on being asked, “Aren’t you tired of the same old Bollywood celebrities and cricket stars for endorsements? Can we think of someone totally […]
10 struggles every copywriter can relate to.
The never-ending search for the perfect word: Is it “utilize” or “use”? “Optimize” or “improve”? The thesaurus becomes your best friend (and worst enemy) in this never-ending quest. The constant battle with writer’s block: You […]
IF THOSE CANNES ORGANISERS SEE THIS, THEY MIGHT INTRODUCE A NEW AWARDS CATEGORY – ‘BEST PRODUCT WINDOW OF THE YEAR.’
India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes the painstaking efforts that go into sourcing the choicest of ingredients and creating an exquisite master blend of matchless quality. The […]
Our RANNKAAR CAMPAIGN HAS ALREADY WON THE HEARTS OF CONSUMERS. NOW FOR THE TOUGHER PART, WINNING THE HEARTS OF THE EFFIES JURY!
Reliance Jewels has rolled out a collection to honour the craftsmanship, landscape and intricacies, of the Rann of Kutch salt marsh in Gujarat, India. A film has been rolled out for the collection which captures […]
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